The Biz

For many parents, bath time is an aspect of baby care that sparks a bit of apprehension. Handling a wiggly infant is challenging enough when he’s clothed and dry; a soapy, bare baby can be a challenge for the new mom or dad. The CuddleCloth is a unique product that helps take the worry out of bathing baby. This large, soft receiving blanket/bath towel makes it easy for a caregiver to quickly and easily transfer a baby from the tub to the changing table or other surface without slipping or dripping, making bath time a more fun, pleasant experience for baby and adult alike.

Flimsy plastic toys break so it’s no wonder shoppers are turned on by well-crafted, long-lasting wooden playthings. To show them what’s out there that both encourages creativity and lasts, turn to Discoveroo, an Australian company that aims to encourage kids’ imaginations, teach basic skills like colors and sorting, and engage young minds by showing how each toy works.

Girls remember their first one: the glamorous exterior with rich colors, the graceful winding staircase, the upper stories with fabulous sleeping rooms fit for princesses, and the model kitchen that set every cook’s heart aflutter. Yes, before you moved into your first place, your first “dream home” was your dollhouse. Dollhouses have evolved, and there are homes for every taste — from little girls to avid collectors to (yes!) boys. Rooms with a view include dollhouses from En Gry & Sif USA, Greenleaf, Teamson and brinca dada.

A new mom’s back gets tired for many reasons: c-section pain, carrying the new baby, toting gear, and from repetitive feeding at awkward angles. With frequent feeding intervals, the back pain can interfere with daily participation in her child’s life. Enter the Momby Breastfeeding and Bottle Feeding Support. This revolutionary product replaces the soft breastfeeding pillow with supportive materials and an ergonomic design to reduce back stress and make feeding easier for mom and baby. Momby can even help lessen the painful issues of colic and reflux.

As retailers, it’s hard to ignore the green revolution. More young families are demanding natural, organic or sulfate-free products. Nowhere has “clean and green” been more in demand than in cleaning products. New parents need the strongest stuff on the market to clean up the messes, but want those products to be safe and gentle as well. It isn’t easy for retailers to wade through the growing waters of products marked “natural” or “organic,” so we’ve helped out a bit and feature a few favorite brands: BuggyLOVE, Better Life, Dapple and Fresh Wave.

We may be dating ourselves, but some of us recall in horror when we looked down and saw a hole in our jeans. It meant only one thing: a patch. A patch that never quite matched the denim. The times they are a-changing! And leading that change are Scabs, fun and permanent stick-on fabric patches from Grab a Scab, Inc. that come in so many affordable varieties, parents won’t mind when junior rolls up with yet another tear in his pair.

For many customers, God is present in all aspects of their daily lives, making them appreciate visual reminders of God’s goodness. Retailers can tap into the spiritual needs of customers by offering brands that inspire, with a lively spirit of practicality and fun. Dedicating and reflecting a family’s faith on baby’s clothes and other items is a way parents celebrate and give witness to their beliefs. Products from LittleDisciples, Wee Believers, Band Angels and Dicksons, Inc., proclaim a Christian message.


Whether heading off to school, grandma’s, vacation or a play date, everything about childhood is better with a buddy. Traveling can be stressful and a night away from home can leave a child feeling lonely. Bubele’s Patch Buddies are helping kids on the go with their Patch Buddies plush toy and backpack combos. The plush toys have a zipper on the back that reveals a cuddly, soft blanket. Patch Buddies lets kids easily customize their backpack and their buddy by offering the backpacks and plush toys separately.

What do Jessica Alba, Brooke Anderson and Jessica Simpson all have in common? They subscribe to the “cute tushie” philosophy: baby butts don’t have to be boring. Whether parents choose disposables, reusables or a combination of both for diaper changes, fashion has hit the bottom. Today’s diaper covers are available in a large variety of colors, designs and embellishments, from fun and whacky to dressy and casual, to coordinate both diaper and outfit changes. A few of our favorite brands include collections from RuffleButts, Mint, Cutey Booty, and Ganz.

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