The Biz

Looking to find a baby shower gift addition for your store? Do you prefer something that’s a balance of practicality, functionality and personality? Kivelli Baby, AM PM Kids, Paci-Plushies and Dr. Carey’s Baby Care provide the “ahhh” factor. From minky blankets and hooded towels to adorable plush pacifier holders and essential baby care kits, there is something ideal for every new arrival. It’s important to keep your baby shower surprises fresh. The choices are up to you!

Who wants to bundle a baby in a blanket made of synthetic fabric that has been treated with chemicals? Certainly not your customers. Show them hand-woven, all natural fabric blankets from Shi Shu Baby and point out that these blankies are made solely from cotton and bamboo yarn. Cotton has a “strong hand,” meaning it is a durable fiber that drapes well (especially helpful when wrapping a little squirmer). Bamboo has many virtues in that it is very soft and breathable; the fiber regulates temperature and it is said to have antibacterial qualities. Bamboo is a self-sustaining plant, so using this fiber is kind both to the baby and the planet.

One of the tasks on the road to independence for youngsters is being able to get dressed with help. When clothes are easy to deal with, it gives kids an invaluable step up leading to an “I-can-do-it-all-myself” moment. In addition to helping hold up pants, Velcro belts from Myself Belts boost esteem when a potty-training toddler or preschooler manages without adult help. All belts in this line use the company’s patented one-handed Velcro closure and also offer an optional buckle that sits at the child’s waist, but is just to provide a more traditional look.

Summer is the season of sunshine, but it’s also a time when baby showers reign. If you carry poème & poésie in your stores, there will be no need to include a gift receipt in the card. You will be offering something personal that goes beyond the obligatory oohs and aahs at the party. Saranga Weerasuriya designed the collection with her mother to reflect her heritage and family traditions. From mother to daughter, clothes and linens have been hand-sewn for each and every new arrival, boy or girl, in her family. Bloomers, shirts, gowns, blankets and swaddling cloths are a few of the signature pieces.

The creative vision for Cameo by RUX comes from RUX Design, a Manhattan based multidisciplinary design studio founded in 2008 by Russell Greenberg. The inspiration for a truly personal and unique baby gift came to Russell when his wife was pregnant with their son Kingston. The Cameo by RUX baby rattle is the ultimate baby gift for new parents. Each beautiful rattle is a custom family portrait. The ends of the rattle are hand carved in their workshop to match the unique contours of the baby’s parents’ faces. The handle of the rattle is etched with the baby’s name.

Start customers buzzing by promoting skin, lip and hair care products so pure you would gladly use them on yourself. Welcome the natural, family-owned world of Beecology where products are made in small batches to ensure that every item meets high standards. No sulfites or parabens in this line — only totally natural ingredients chosen with concern and care. The beeswax, honey and other ingredients in their products come from family-owned hives where concern for the environment and its affect on people is a top priority.

This time last year I told you about my adventures as a buyer (or more accurately, the plus-one to the actual buyer) at a national trade show. In “Putting Relationships at the Heart of Your Sales Strategy”, I nailed a few exhibitors to the wall for failing to remember that we buy from people we like. Well, a few weeks ago it was my turn on the other side of that scenario. So as we approach the Spring ’13 shows, I hope you find my observations constructive for your business.

The need for a functional, high quality, good-fitting diaper constructed of comfortable, natural fibers is what propelled one mother to take action. Monkey Doodlez did not begin with executives around a boardroom table, but with one mother at a dining room table. Founder Cheryl Yakem named the company Monkey Doodlez because it was the nickname of her oldest daughter as a toddler, and it just seemed to fit the product line. Monkey Doodlez quickly outgrew the dining room table and their products can now be found at nearly 500 retailers around the world.

Free is good. Who doesn’t agree with that? Publicity is often perceived as free advertising, and as such is highly sought after by anyone looking to get their brand name out there. Those attempting to get media coverage, however, soon learn that it’s anything but free. Instead of paying directly for placement, as is the case with advertising, costs related to Public Relations (PR) are indirect, such as a publicist’s fee. In addition, even the best publicist can’t guarantee placement, because there are a myriad of factors that come into play when a company gets mentioned in the media.

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