The Biz

Everyone knows that a baby’s soft skin is delicate. Little ones suffer from a number of external irritants that wouldn’t affect adults, because an adult’s outer layer of skin is more developed. While problems like diaper rash are common issues, the increased permeability of baby’s skin also means that more irritants can pass through it. Wouldn’t it be great to provide products that give your customers peace of mind and help little ones stay comfortable? Safe, non-toxic products that protect infants and toddlers, such as the lotions from BabySpa, may just be what the doctor ordered.

The inspiration for Fohawx was a seven-year-old boy named Alex who refused to wear his bike helmet because it wasn’t “cool.” In an attempt to make the helmet hip, his crafty sister Maya took the helmet to embellish it a bit. When she returned the helmet it had tissue paper glued to it, creating a faux Mohawk and dredlocks. Alex thought it was definitely rad and had no problem wearing it. The experience inspired mom Jocelyn Fine to begin experimenting with prototypes that eventually became Fohawx, a unique line of decorative appliqués for bike helmets.

Tiny Ginger™ is a New York-based baby and children’s multiline wholesale showroom that represents beautiful brands of clothing and accessories from the U.S.A, Europe and Australia. Each brand is carefully selected by Ginger Dhaliwal, who gained her global culture and fashion chicness through her extensive travels. As a mother, wife, and businesswoman, Ginger effortlessly brings elegance, class and modern hipness to her clients, with a touch of wit, wisdom, passion and an eye for style.

Do your shoppers lust after the look of pierced ears for the little divas they love but aren’t ready to do the deed? For those who fall into this category, but have found stick-on earrings annoying as they don’t stay on, check out Poppy Drops. These long-lasting tattoo earrings are no fuss, completely pain-free and can be easily changed or removed. Besides making little girls feel grown-up and ready to take on the town, these earrings make great stocking stuffers and party favors for young ladies who want to emulate the ear-candy worn by big sister or mom.

The tween market can be a little hard to nail down: tweens are moving beyond the childlike toys and behaviors they are used to, but still not quite ready for the almost-grown-up style of older teens. Retailers need to be wary of coming off as too cutesy or way too sophisticated. Kids in this group tend to be very creative. Edgy, fun, yet practical accessories and designs all make for happy families. The best in tween products combine individualism with creativity, and the lines from Nail Candy, Shwings, and Tractor bring customers back for more.

The best way to really get kids to learn something is to make it fun and creative! Just a quick search on the Internet shows that most great educational products for children are geared for maximum fun and ingenuity. Developing stories or thinking out plans help children’s brains in ways that rote memorization cannot. Companies which provide fun and energizing educational solutions garner adult support and kid adoration. The innovative creators at The MU – Microcosmic Universe are part of the vanguard in developing tempting toys that stimulate the brain.

Some parents take it for granted that they can go into a toy store and buy whatever their child wants. Parents of special needs children know it’s never that easy, and retailers who carry toys and clothing for their child’s specific needs can foster a valuable customer relationship to last a lifetime. A few examples of all-inclusive products include Pocket Frenz for children who need something small and tangible to get them through the day; Fun and Function toys, games and apparel; Soft Clothing’s seamless, tagless apparel for children who find regular clothes irritating; and WorryWoos for children who have trouble processing emotions.

Sometimes kids need help putting a voice to their emotions, and other times they need to give their feelings a face. There are no cuter (or sadder) faces than those of Lilikin & Friends. Whether a child is happy, sad, or just plain confused, these little play pals will understand and stay by their side until those frowns are turned upside down. Lilikin , Mollycoddle, and Eleven are soft, poseable plush toys made with certified organic cotton fabrics, and are perfect for a new toy holiday display. The fun with Lilikin & Friends doesn’t stop at the animal itself. Each one has a Twitter page, Facebook profile, and email address for the interactive generation.

It’s time to dive into swimwear for all-day splash-tastic fun! Both little girl and boy waterbugs go gung-ho for colorful duds that are easy to jump into and out of, while your shoppers appreciate styles that can hold up through next year’s long, wet summer. A swim suit should fit snugly, but not so tight that it binds and chafes; but neither should it be so loose that it slips down or shows off a saggy-baggy vibe. Swimwear manufacturers like 405 South by Anita G., Haiden Surf, SnapMe Swimwear, and PilyQ offer good-looking, long-wearing styles that put young pool and beach-goers front and center with on-trend appeal.

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