The Biz

With one in seven people on the planet using Facebook^®, everyone pretty much knows that they should have some sort of presence on the popular social media site, but many are not sure just how to make the most of this opportunity. After conducting research on this topic for the last 18 months, I would like to share my personal experiences from a Facebook business page that I created and how those lessons learned might translate to your company pages.

After having their children, sister-in-laws Kristin and Anna Forselius discovered that baby weight was keeping them from getting back into their old pants. Like any new mom, they weren’t in any hurry to jump back into their maternity clothes and didn’t want to purchase in-between sizes just to get through the time it would take to lose the baby weight. They tried the rubber band trick used by so many before them and found it to be lacking, to say the least. Together they created Oopsie Loopsie as a more sophisticated and reliable patented loop system that won’t come undone.

When designer Julie Barger was brainstorming to find a name for her new clothing line 9 years ago, she enlisted the help of her five-year-old daughter. Julie asked, “What is the name of something that starts as one thing then changes into something else?” Her daughter answered, “Golden Butterfly.” That soon became metamorphosis but since that was too long to fit on a label, it later became “Morfs”. Founded and based in Lynchburg, Virginia, Morfs features Julie’s creative vision turning everyday apparel into unique works of art for children to wear, and parents to cherish. These wearable art creations provide one-of-a-kind looks for today’s one-of-a-kind kids.

Delta Children’s Products are tops for durable, kid-friendly cribs and strollers. Family-run Delta’s appeal is derived from more than just style, economy, comfort, and practicality. The company glows with good will, and corporate President Joseph Shamie was honored with the Humanitarian Award in 2011. Kids in Distressed Situations paid tribute to him because of the contributions Delta has made towards helping the less fortunate. Delta is exactly the kind of company that retailers want to partner with: a strong record of great products and a stellar approach to people