Items tagged “Newborns (0-6 months)”

Diaper rashes, sports rashes, even rashes from hot, humid weather are terrible to experience. With Quantuminds Baby Powder Wipes, these can be wiped away and keep skin feeling fresh. The revolutionary combination of a wipe plus a powder makes this all-in-one product a fast solution. Do away with toting around rash powders, wipes, and medicated ointment. A more sanitary option, the user doesn’t have to worry about contaminating the infected area during application since the rash will only be touched with the wipe itself. Put this versatile product in the baby, exercise, and home improvement aisles to reach many target audiences.

Upon starting her career in the sports market at Nike and Reef (a surf lifestyle brand), Silly Souls Founder and President Shelly Foster found a real need for a fun and cool urban brand for babies. When Silly Souls launched in 2002 (originally called babygags), the urban, surf and skate brands had not yet fully entered the baby market. “The market was very classic pink and blue,” according to Foster. “I wanted to create a fun, funny, irreverent kids brand parents would love and laugh at.”

The ability to change and evolve is integral to the survival of any organism. This foundational truth of biology can be applied equally to business development. A business owner needs to keep their eyes on the changing current of the market, keeping up with trends in both style and marketing. They also need to look for ways in which they can help their company stand out in a sea of businesses that may be similar. In 2012, New-York based children’s clothing maker Jaxxwear decided to revamp their line. The updated line focused on the art prints that were in high demand from customers, but added fresh silhouettes and new fabrics, and the changes paid off.

La Lovie is one of a number of new children’s product companies that focus on the artistic aspects of their products, as well as using eco-friendly materials. La Lovie stands out because it offers both clothing and dolls in fabrics and styles that complement each other for a natural and stylish look. Their products make wonderful gifts for baby showers and birthdays.

In the past few years, there’s been a trend toward the homemade look when it comes to children’s fashions. A quick browse through Pinterest or a peek at what’s popular at kids’ boutiques will show that these days parents are all about craft-inspired brands. These brands are often up-and-coming business that offer quirky, fun clothing that draws on the crafting tradition, using mixed fabrics, eye-catching colors, and innovative details that set them apart from the mass-manufactured crowd. One such designer is Erin Murphy of Everbloom, a line of clothing aimed at girls ages 3 months through 4 years.