Items tagged “Other Specialty Stores”

I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.

Over the last decade or so, I have noticed a very discernible pattern. It seems that our primary target demographic, moms, has embraced technology with a fervor, becoming one of the most prolific and powerful groups on the Internet…yet those of us on the ‘commerce’ side, (retailers and vendors), have for the most part seriously lagged behind. Before we can move forward, we must understand where we’ve been, and why we were there.

Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!

Lately I get calls almost daily asking me to rep a line. Most often, my answer is “No Thanks,” followed by a genuine “Good Luck!” This response leaves a lot of frustrated designer/manufacturers out there who often hang up the phone maybe feeling a little bitter at yet another refusal.