Items tagged “Toy Stores”

Melissa Sachse, founder, entrepreneur, and mother, understands how important it is to surround your child with the most comfortable and affordable clothing possible. As we all know, putting a child in uncomfortable, scratchy outfit can lead to a miserable day for child and parent. Melissa has created a line of clothing and accessories that will please the child’s senses and still give the parent’s stylish clothing for the families on the go.

I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.

Over the last decade or so, I have noticed a very discernible pattern. It seems that our primary target demographic, moms, has embraced technology with a fervor, becoming one of the most prolific and powerful groups on the Internet…yet those of us on the ‘commerce’ side, (retailers and vendors), have for the most part seriously lagged behind. Before we can move forward, we must understand where we’ve been, and why we were there.

Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!

Almost every Web site I visit has an About Us page. It’s a personal touch on a website and one that I visit on almost every site I browse. What most small business owners or marketing directors forget when they create this page is that this page is for a specific, targeted audience. The About Us page is a concise summary for your brand, explaining why you felt compelled to start a business, why your products should get a piece of a consumer’s disposable income and why you should be trusted to deliver on your promise.