Items tagged “Licensing”

The new Dr. Seuss “How the Grinch Stole Christmas” collection is currently shipping, right in time for the holidays! Featured on Bumkins Superbibs, Sleeved Bibs, Junior Bibs, Junior Apron, Splat Mat/Tablecloth and Reusable Tote these items are PVC, BPA, phthalates and lead free; waterproof and machine-washable. This print, which debuted at ABC Kid’s Expo in October 2012 has proven to be a bit hit among retailers and consumers alike.

Contact: Bumkins / (480) 481-3618

When designer Julie Barger was brainstorming to find a name for her new clothing line 9 years ago, she enlisted the help of her five-year-old daughter. Julie asked, “What is the name of something that starts as one thing then changes into something else?” Her daughter answered, “Golden Butterfly.” That soon became metamorphosis but since that was too long to fit on a label, it later became “Morfs”. Founded and based in Lynchburg, Virginia, Morfs features Julie’s creative vision turning everyday apparel into unique works of art for children to wear, and parents to cherish. These wearable art creations provide one-of-a-kind looks for today’s one-of-a-kind kids.

Delta Children’s Products are tops for durable, kid-friendly cribs and strollers. Family-run Delta’s appeal is derived from more than just style, economy, comfort, and practicality. The company glows with good will, and corporate President Joseph Shamie was honored with the Humanitarian Award in 2011. Kids in Distressed Situations paid tribute to him because of the contributions Delta has made towards helping the less fortunate. Delta is exactly the kind of company that retailers want to partner with: a strong record of great products and a stellar approach to people

ABC Kids Expo celebrates its 10th anniversary, October 14-17, 2012 in Louisville, Kentucky. According to President and Show Manager Larry Schur, “We are very encouraged to see such a positive response in registrations from all retail channels, especially from those located internationally.” The ABC Kids Expo is the opportunity to meet face-to-face with domestic and international buyers, media, and manufacturers at the premier juvenile products show in the world. Here is just a small sampling of products to see at the event: Curious George and Suzy’s Zoo by Fun Rugs, Gummi Teething Jewelry from KidKusion, strollers by guzzie+Guss, and Ubabub’s unique cribs.

Color your world with SwaddleDesigns. Our designs appeal to contemporary, style-seeking moms, as well as appeal to traditional gift givers and moms who love sweet traditional pastel baby prints. Sterling Collection, Taupe Gray Collection, Jewel Tone Collection, and Pastel Collection.

It’s never too early to cheer a favorite team on to victory! That’s the lesson Baby Fanatic founder and ardent sports fan Tricia Woodson learned when she needed a baby gift for another sports-wild mom and couldn’t find anything that met her needs. Faster than you can say “win/win,” Woodson developed a line of licensed baby products. Today, Baby Fanatic is the exclusive manufacturer of officially licensed baby goods for all NFL and MLB teams. Plus they license products for over forty colleges, so even the youngest member of the family can display their team spirit.

Chances are if you’ve seen a Dora the Explorer backpack or Shrek lunchbox floating around, it’s brought to you by the folks at Calego International. With each episode or movie, kids are clamoring for more merchandise plastered with their favorite character from the hottest cartoon or TV show. Calego carries in-demand licenses including Glee, Hot Wheels, Sesame Street, Caillou and Hello Kitty. Heard of a certain buxom doll named Barbie? Yeah, they have that too! Known mostly for the in-demand backpacks that make a splash in schools everywhere, their clever corporate motto is: “We’ve got it in the bag.”

The TV series “Art Attack” took the UK by storm in 1990, eventually landing on American screens via Disney in 2011. “Art Attack” is a non-stop ad for fun, exciting art projects. But it’s also doing double duty for its viewers: research has shown that crafting and art are vital to children’s brain development. Creative activities not only provide a fun, artistic outlet, but also influence the development of hand-eye coordination and the perception of the world. Arm your customers with the provisions for their very own Art Attacks at home. Stock quality supplies from crafty companies, including ALEX Toys, eco-kids, Colorbök, and Creativity for Kids.

New “Little Chicks” Marquisette Swaddling Blankets join SwaddleDesigns collection. SwaddleDesigns® – Considered by many to be the gold standard in swaddling blankets. When you want the very best swaddling blanket for your baby, you can confidently select SwaddleDesigns Ultimate Receiving Blanket® and the SwaddleDesigns Marquisette Swaddling Blanket.® Swaddle Designs swaddling blankets are lightweight, premium 100% cotton, breathable and feature beautiful designer colors and prints.

Contact: SwaddleDesigns® / (206) 525-0400

Whether you have a great children’s brand that you want to expand, or a great children’s product that could use the powerful boost of a well-known name, a licensing agreement can take your business to the next level of success. But to get the most out of a licensing opportunity, you need to find the right partner who knows the industry and understands your vision and goals for your brand or product. The benefits can be significant, but licensing partnerships are not without risks.

The Checklist, although not exhaustive, provides a list of issues to consider before signing a licensing agreement

The New York-headquartered law firm, Phillips Nizer LLP, has produced a checklist targeted to the fashion and childrenswear/products industries of important points to consider when granting or getting a license. The checklist, created by partner Jeremy D. Richardson, member of the firm’s Fashion and Childrenswear, Licensing and Intellectual Property practices, provides starting points for anyone considering licensing a trademark, a family of trademarks, artwork, a product, or a combination of these.

Sections in the Checklist include:

Contact: Jeremy D. Richardson / (212) 841-0541
Media Inquiry: Stacy S. Salmon / (212) 977-9700

Most companies would be hard-put to identify the current economic season as a boom-time. However, there have been some bright spots in the current economy, largely thanks to small and medium sized businesses. It’s all about who you know and how you get your message out there, which is a long-standing reason that so many independent manufacturers foster relationships with experienced sales representative associations.Three sales rep firms that are thriving, Carolina Baby, The Coffs, and Annette & Associates, demonstrate how they help other companies flourish.

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