Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Re-commerce sites like @bibandtuck focus on "spending more time appreciating what exists"#fashiontech | 11 years 44 weeks ago |
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Of the 30 or more tech startups that @3rdWaveFashion tracks in its database, it considers flash sale sites to be "classic" #fashiontech | 11 years 44 weeks ago |
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Fashion tech is saturated with startups (more than 650) but it's not in a bubble — @lizak #fashiontech | 11 years 44 weeks ago |
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Got into tech because she was appalled to see buyers writing paper (not using tech) at Magic— @lizak #fashiontech | 11 years 44 weeks ago |
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At the @3rdWaveFashion event @LIMCollege waiting for the #fashiontech event to start | 11 years 44 weeks ago |
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Great day to run around the city for meetings #hellospring | 11 years 44 weeks ago |
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#Retail success is measured in sell-throughs not sell-in so help your products perform better in stores: t.co/I0DkKB1Vyx | 11 years 44 weeks ago |
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It's a fact: our friends & networks are our biggest influences so learn to use social selling to gain customers t.co/HdAibJlLJw | 11 years 44 weeks ago |
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RT @cwbmagazine: Expert advice: Ross Bailey. Bailey gives his top tips on how retailers can make the most of pop-up stores....... | 11 years 44 weeks ago |
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Lead and listen. That's what consumers want from you. Learn how to figure out where to take your #business next t.co/zYIF8s5MoZ | 11 years 44 weeks ago |
More Info
