Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Thanks for the retweets @cherrypickkids @TheStylezKids! | 11 years 45 weeks ago |
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Not getting the results you want from service providers? Learn how to give them the direction they need with branding t.co/6hKp539j4I | 11 years 45 weeks ago |
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Want better sales results? Tell a compelling story about your brand. Learn how to create a narrative that works t.co/aBk1KvT2S0 | 11 years 45 weeks ago |
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Learning from the Girl Scouts via WWD: t.co/Lbl8EToqDX. Could scarcity help you boost your products'... t.co/5gwkKZtENy | 11 years 45 weeks ago |
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Are you amassing brand advocates to carry your company's message to the masses? If not, here's why you should: t.co/6gOSFiDLRc | 11 years 45 weeks ago |
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Excellent TV spot featuring the Zen Swaddle t.co/nyXRhzIvVe | 11 years 45 weeks ago |
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Crave cupcakes? Read my article on how to learn from the baking industry and cook up desire for your productshttp://ow.ly/hwxWP | 11 years 45 weeks ago |
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Just like kids at bedtime, consumers want to hear good a story. Here's how to create a narrative for your brand t.co/nsShbhRozg | 11 years 45 weeks ago |
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Running out of steam running your small #business alone? You need tools for working smarter not harder: t.co/SgCRPBg5zB | 11 years 45 weeks ago |
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Friends and acquaintances influence us the most. Learn how to use social selling to gain customers t.co/gBnKWEjy6z | 11 years 45 weeks ago |
More Info
