Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
So, how do you guys meet others in the industry? Trade shows? just by working together? #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
If you're always taking, soon enough the favor bank will close #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
I have good "well placed" friends in the industry but as importantly, I try to be that person for them #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
Sometimes what you learn from them confirms what you already know and sometimes you learn something new but it's all valuable #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
Running a business takes a village. Everyone has a different piece of the puzzle. #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
Q3 Have you made industry friends? How have these relationships helped you see beyond your corner of the industry? #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
But as I mentioned in my article, you have to know your customer but also retail as a whole. #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
@TheGiggleGuy Exactly. Good economy plus there was the emergence of the 'yummy mummy'—moms not having to give up personal style #kidsbiz |
12 years 51 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
a product that promises more advantages would click with them esp given the competive nature of things now and fear for the future #kidsbiz | 12 years 51 weeks ago |
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caletha_style |
Taken together (plus lots of other anecdotal evidence) parents today are much more concerned and involved then in the past #kidsbiz | 12 years 51 weeks ago |
More Info
