Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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parents "red shirting" their kids so they start school a year later and therefore have an advantage #kidsbiz | 13 years 8 weeks ago |
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2 things I've seen on rv in the last couple of days: attachement parenting gaining ground and... #kidsbiz | 13 years 8 weeks ago |
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Think: Moms today are what? #kidsbiz | 13 years 8 weeks ago |
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@TheGiggleGuy Ok but what about the American parent and the economy? Why did it get traction? #kidsbiz |
13 years 8 weeks ago » In reply to TheGiggleGuy |
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You have to be able to connect the dots on what you're seeing and hearing #kidsbiz | 13 years 8 weeks ago |
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Now there’s high-end machines and stores from companies like Nespresso. Without Starbucks, they wouldn’t exist. #kidsbiz | 13 years 8 weeks ago |
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If you were in the coffee or bev biz and were paying attention, you could see that how people thought about the product changed #kidsbiz | 13 years 8 weeks ago |
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Think abt Starbucks. Those stores created an experience and a taste for premium coffee and a new pricing structure #kidsbiz | 13 years 8 weeks ago |
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Back to Q2 there are definitely products (which I won't name) that I didn't see working but they're suceeded! #kidsbiz | 13 years 8 weeks ago |
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The store is @SnuggleBugz @Moxiecouture #kidsbiz | 13 years 8 weeks ago |
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