Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@woollyboo Great! |
12 years 51 weeks ago » In reply to WoollyBoo |
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caletha_style |
#560chat (which takes place every week) was lively! Looking forward to #kidsbiz tonight at 9 EST | 12 years 51 weeks ago |
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caletha_style |
My Pinterest boards (t.co/wMkFNw1H) aren't as realized as my company's t.co/vQAPFyRB #560chat | 12 years 51 weeks ago |
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caletha_style |
A5 Pinterest & other sm, leads to social selling, extending your brand's reach & meeting your customer where she is: Big picture #560chat | 12 years 51 weeks ago |
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caletha_style |
Thinking of joining Pinterst? Some great tips on branding for you and your biz in the #560chat today | 12 years 51 weeks ago |
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caletha_style |
A4 be selective & definitely put a watermark on your work. Then build boards around each image/idea to show inspiration/direction #560chat | 12 years 51 weeks ago |
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caletha_style |
A2 Pinterest is valuable for marketing because its based on the 'viral' nature of the web & images link back to the source page #560chat | 12 years 51 weeks ago |
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caletha_style |
A1 by offering straight-forward category names & complete descriptions (more than 'I love this'), it helps like-minded ppl find you #560chat | 12 years 51 weeks ago |
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caletha_style |
Q1 Your Pinterest boards should reflect your personal brand. If you're an aspiring beauty blogger, your pins should be on topic #560chat | 12 years 51 weeks ago |
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caletha_style |
Hi, I'm a social media manager & Parsons teacher. Looking forward to today's chat abt using Pinterest. Have my own boards & my co's #560chat | 12 years 51 weeks ago |
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