Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Love this story on @Forever21 Seems the business is run at the same frenetic pace their NYC stores are—gives me agita buswk.co/gqKjAy | 13 years 50 weeks ago |
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caletha_style |
A company just refused to send testimonials from past clients. I pointed out that their competitors have them listed on their site. Bad biz | 13 years 50 weeks ago |
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caletha_style |
My desperation for a new nail shade cured thanks the @Sephora and @Opi t.co/u57AtjJ | 13 years 50 weeks ago |
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caletha_style |
I'm pretty sure this isn't the first padded bikini for kids. I seem to remember this from a few years ago | 13 years 50 weeks ago |
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caletha_style |
@ABCWorldNews talking about the @abercrombie push-up bikinis and the general sexualization in the tween market. |
13 years 50 weeks ago » In reply to ABCWorldNews |
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caletha_style |
Spent the morning catching up on my reading about branding, fashion, advertising and business. What next? Uninspired by my to-do list today | 13 years 50 weeks ago |
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caletha_style |
The WWD feature on Jessica Simpson is basically the same one that ran in New York mag weeks ago... | 13 years 50 weeks ago |
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caletha_style |
Pretty constructive weekend #PRneversleeps | 13 years 50 weeks ago |
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caletha_style |
Check out the rickshaw school buses on #TheAmazingRace. I didn't see those. | 13 years 50 weeks ago |
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caletha_style |
Watching the tea challenge on the #TheAmazingRacemakes me hope it was made from bottled water... | 13 years 50 weeks ago |
More Info
