The Biz: Feature Articles

Satsuma, founded in 2007 by Jennifer Porter, is an eco-conscious baby apparel, soft goods and accessories that offers parents natural, healthy alternatives in everyday baby wear and bedding. The word “Satsuma” refers to a tangerine-like fruit available in Asia. The name fits the company well. It’s fresh, exotic, natural and just plain sweet! Jennifer was motivated to create the Satsuma brand because she realized that more and more parents wanted to outfit their babies in stylish, trendy gear, but also wanted to know exactly where those products came from and what went into the manufacturing process.

In anticipation of autumn weather, hats are hot for kids! Fun, funky, and fabulous, hats are an essential topper to retailers’ array of fall fashion accessories. In addition to providing protection from the elements, hats add a perfect touch of color and style to outfits. Wool newsboy hats for boys are reminiscent of simpler days, and colorful bonnets offer timeless appeal to little girls, while cool bucket hats are in from coast to coast. The Giggle Guide^® recommends on-trend headwear from Gigis Apparel, San Diego Hat Company, Susu & John and Little Lids.

Dance has always been a popular pursuit for children, and why wouldn’t it be? It allows kids to expend energy and express emotions while fulfilling their desire for dress-up and role-play. Many find it’s an excellent alternative to traditional sports for fun, fitness, and friend making. Dance also has a tendency to bring out a bit of the glam diva instinct, with girls gravitating toward eye-catching costumes and accessories where diversity and variety are key. The Giggle Guide^® applauds the following brands for leading the troupe: Lexi-Luu, Pomchies, Funky Diva, and Sassi Designs.

“Tell me a story.” How many times have you heard that from your kids? Yes, clamoring for a tale is an excellent way to stall lights out, but there’s more to it than that. Everyone enjoys a good yarn, whether they’re telling it or hearing it for the first time. Being a storyteller puts you at the center of attention. If the tale is captivating, your audience will be in thrall as they wait for each word. The power of narrative to draw listeners in is equally powerful in business.