The Biz: Feature Articles

When interviewing business owners, it’s rare that I meet someone who doesn’t want to grow their business into a national brand. To those who aspire for this status, growth is key. A company can grow one of two ways: by getting new people to buy its products or getting current customers to buy more. Ideally, a company will attempt to achieve both of these objectives. Choosing to grow by extending your customer base is always a viable strategy regardless of what you sell. If you seek national brand status for your business it is achievable. Deciding which path to take as you seek to obtain this objective will depend on your preferences and available resources.

Like moths to a flame, tweens and teens go crazy for “flashy” gear that attracts attention to itself and the wearer. Dazzle your young customers, and brighten up sales, with rockin’ products that let kids pile on the glitz and glam! Bejeweled earbuds by chicBuds; illuminated building sets from Laser Pegs; twinkling Laser Laces; and modern music accessories from Zumreed all provide a hefty dose of sparkle, light, and style. Kids love products with attitude to spare, so these are bound to attract their attention. Here’s how to light up your store’s life, literally!

What’s one of the fastest-growing sectors in the children’s market today? Organics! Not only do organic products hold the promise of being toxin-free, but they also make our world a better place to live. While some buy organic products for their environmental impact, the vast majority of families do it to protect the most innocent — their children. Concerned parents take great pains to ensure that the environment for their kids is as clean as possible. Unfortunately, most household cleaners are brimming with harmful chemicals. Enter BabyGanics, the brainchild of Kevin and Keith, two fathers on the cutting-edge of organic cleaning products.

All babies are prone to dribbles and drools, especially during feeding and teething times. Unfortunately, those little dribbles often lead to stubborn stains that can be all but impossible to remove from adorable baby clothes. A baby’s sensitive skin can also be irritated by drool, leading to uncomfortable rashes. Today, several products are available in wonderfully soft materials and vibrant colors to help protect clothing, while also keeping tender skin warm and dry. Clean up with these sensational products from Wow Baby, Ulubulu, Per Bambini, and Mally Bibs.