The Biz: Feature Articles

ImagiPLAY’s motto, “Toys with Integrity,” guides its business philosophy. The toys help educate children in an imaginative way that connects them to the wonders of the planet. Founded by Barbera Aimes over ten years ago, ImagiPLAY creates products made from eco-friendly materials that are safe for the environment and children. The toys teach fundamental lessons, such as counting, the alphabet and animal recognition. All of this is done in a creative manner that keeps children curious, interested and entertained.

It’s a life-changing event when one decides to become an entrepreneur. Starting a business can be extremely exciting, but it can also be taxing on your time, finances and emotions. Depending upon your background and prior experiences, the learning curve might feel more like a mountain. Most start-up founders will lean on friends and family to not only offer emotional support for the stresses that come with starting a business; many will also rely on these same people for operational support. Here are some tips for managing both expectations and emotions for yourself and those that surround and support you in your business venture.

Easing a child’s fears of the dark is one of the toughest challenges many parents face. Night terror disrupts the entire household and can be extremely difficult to overcome. Creating a peaceful bedtime ritual that allays these fears is easier with products that shed some light onto the problem and induce sweet dreams. Scary monsters don’t dare stick so much as one treacherous claw out of the closet when luminous night lights from Cloud B, Heritage Mint, Boon, Inc., and Pink Magnolia cast their protective spell over a room!

Spring is in the air! To prepare for days filled with park strolls and sidewalk chalk, it’s time to invest in products for warmer weather. The Giggle Guide® has found some surefire hits to help you spring into phenomenal sales this season! With the Orbit Baby Stroller, picnics, events and shopping become a breeze for parents with more than one little one. For family outings and school field trips, Milano Series’ Lunch Totes are the perfect way to keep kids’ lunches cool and close at hand. Last, but never least, kids scream with joy for JUMPAROO™ BOING™ Jumping Sticks by Geospace!

Potty training is often a challenging task for parents of toddlers. Some experts say to wait as long as possible, while others proclaim the earlier the better. Many parents reward with treats and stickers, while others use strict, no-nonsense methods. No matter which philosophy a parent chooses, toilet training products can ease the transition by offering toddlers greater independence, security, and a bit of fun. The Giggle Guide® presents innovative products from Kinderspirit Creations, My Carry Potty, Bambino Mio, and Primo Baby that help propel every little prince or princess to prodigious success on the family throne!

Parents often grow nostalgic when their children pass milestones that indicate they are growing up. There is one element of childhood, however, that parents are eager to leave behind — the seemingly endless diaper trail! Unfortunately, toilet training can become a stressful battle of wills between caregivers and kids. Help your harried customers out with innovative products that ease the transition from diapers to “big kid” underpants. Tinkle Time Training Stickers from Goo-Goo Baby, Keep Me Clean™ Disposable Potty Protectors from Summer Infant, disposable travel potties by Poteez, and fun learning tools from Potty Tots make potty training a positive and rewarding experience for all!

Mealtime with kids can sometimes prove to be a challenge. Often more food ends up on the table than in little ones’ bellies! On top of the mess, children tend to get bored sitting and waiting for their parents to finish. Modern-twist has designed an eco-chic solution to mealtime mayhem, while making a trendy statement in any modern home. Modern-twist’s stylish, silicone placemats offer a non-porous, germ-free surface, making clean-up a breeze. Equally appealing are the placemats’ cool graphics, which invite children to channel their creative side by using wipe-off markers to express themselves.

Check out the softer side of organic baby and toddler clothing and bedding with Frenchy Baby Organics. In just three short years from its 2008 launch, Frenchy Baby has created brand awareness with certified 100% organic cotton clothing that is low impact on the environment but high impact on style. The Spring 2011 line features a color palette of black and white that is anything but basic, with finishing touches of ruffles that elevate the contrasting solid and stripes fabrics. Items available are easy to mix and match to create a wide range of chic outfits which feature simple, timeless elegance and charm.

They have been immortalized in marble, regaled in poetry, noted in song, and celebrated with commemorative days. They have been reflected in the adoring faces of little children, had their names tattooed on their sons’ arms and their figures captured in crayon on their daughters’ refrigerator art. In whatever language — madre, muti, moeder, mère, mãe — they are mothers! Recently, www.Babble.com chose the “Top 50 Mompreneurs of 2011” to honor for their entrepreneurial spirit and prowess. Among the distinguished honorees are Kelly Meyer Douglas of Itzy Ritzy, Jenny Ford of Monkey-Toes, Julie Aigner-Clark of Baby Einstein, and Aileen Chen of Belly Armor. Congratulations!

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