The Biz: Feature Articles

I have a confession to make. My name is Caletha Crawford, and I’m a TV addict. And while my slavish devotion to my DVR means I’ve seen every episode of “Mad Men,” “ABC World News” and “Charlie Rose,” I can’t pretend that mine is a highbrow problem. No, I’ve been known to wallow in the crack of programing known as reality television. These days I can’t get enough of programs like “Shark Tank,” “America’s Next Great Restaurant” and “All on the Line,” which place entrepreneurs on the hot seat. These shows actually push two buttons with me — the aforementioned TV thing and my love of small business.

U.S. consumers are purchasing green products in record numbers, no matter what their age, gender, economic condition or region, according to a 2010 survey conducted by Harris Interactive on behalf of the Tork^® brand of SCA Tissue. Results indicated that approximately 67% of American adults have consciously chosen to maintain the same level of green product purchases, while 25% have increased the number of green buying purchases made. In addition, 62% of adults are more likely to visit businesses that focus on green products, no matter how far away they are or how much effort is required.

Usborne Publishing has been in the business of popular, serious fun since 1973, and has lovingly nurtured its vast array of enjoyable, educational books. Usborne is known for its charming, hands-on “Fairies” book series that encourages play and learning as well as its beloved “Farmyard Tales” collection. Its newest addition, the “Books with Wind-up Toys” series, sweeps away the protestations of even the most stubborn young reader: these books have toys! Not only does each colorful tome come with a wind-up toy, but each toy can be used inside of the book as the story progresses, keeping little hands busy and eager minds occupied.

Most Americans have felt the bumps and bruises from the rocky economic road of recent times. In an effort to stimulate job growth in the United States, many consumers are purchasing and getting reacquainted with American-made goods. They’re beginning to understand that the investment they make in domestic products pays off with durability, aesthetic value, and consistent quality. They’re also rediscovering the pioneering American spirit that is evident in the creative and inspired designs of items crafted in the U.S.A., such as these from IMAGINE GreenWear, LuvStuff, Nano Baby, and 32 Degrees