The Biz: Feature Articles

For youngsters, nothing’s more exciting than a sleepover with their best friends. Pajama parties are a timeless tradition, and sleepover supplies are always in demand, so why not revitalize tired sales with some up-to-the-minute slumber party products? The Giggle Guide^® is here to help with some super stocking suggestions! For little ones longing for the hippest, coziest pajamas, New Jammies are a dream come true. Imaginations run wild with fun craft activities by Janlynn. Mint sports posh backpacks, duffel bags, and travel pillows for the night away from home, and kids will want to pack some classic clothing from Olive Juice for playtime the next morning.

Girly-girls rejoice! Whether she wants sequin shoes, big bows, or chic tailored and elegant items; being a girly-girl is all about expressing femininity and a vibrant personality. One of the funnest parts of having, or being a girl is living it up with clothing and accessories! Girly products should be well-crafted to last; we know how attached girls get to their favorite pair of shoes or that perfect fitting dress. They should also be trendy and fun. The Giggle Guide^® has found these fabulous fashions and accessories that are sure to make a girl feel twirly and girly: Girl Gotch, Maggie Breen Too, No Slippy Hair Clippy and China Doll Shoes.

Animal, vegetable or mineral? Unlike the children’s game, no guessing is involved when products are labeled “certified 100% organic,” manufactured as food, fiber/textile or personal care products to confirm the quality, prevent misrepresentation, and encourage organic commerce. Since 1985, the Organic Trade Association (OTA) has been an advocate and force of change in promoting organic standards for certifying products and instilling consumer confidence. The Giggle Guide^® showcases four OTA members to highlight some of the ways their products support the certified 100% organic label: Sckoon Organics, B nature, Pure Blankz, and Fresh Organics.

Piloting airplanes and running a children’s fashion business are certainly different career paths. Two ambitious ladies, however, have melded these vocations seamlessly to soar to new heights! To take on the challenge of flying, a pilot must be level-headed, a good multi-tasker, trustworthy, detail-oriented, organized, and a team player. These skills also come into play in running a successful business, as Wendi Shaffner of Gigis Apparel and Marta Sala-Rothwell of Baby Bella Maya have shown. Shaffner and Sala-Rothwell fly the skies as pilots, while ascending the mountain of the children’s accessory industry in flawless style.