The Biz: Feature Articles

Alpha Industries sets the standard as a leader in cutting-edge apparel design. From flight decks to civilian sidewalks, Alpha stands on the frontlines of quality and fashion. Alpha is tried, tested and proven, and will remain part of the American culture. A youthful twist on that fashion history and tradition has now been brought to the children’s market under the Alpha Kids tag. Danielle Nestor, Director of Design and Marketing for Alpha Industries’ Kids Division, shares with us a Behind The Brand look at both its 50-plus year worldwide legacy and the birth of its newest creation, Alpha Kids.

With Father’s Day quickly approaching on June 20th, The Giggle Guide® has gathered a mountain of manly goodies for show and sell! While today’s dads don’t have to hunt woolly mammoths for dinner, they certainly don’t cave in when it comes to child-rearing responsibilities. Daddy Cakes, Diaper Dude, Poo-Pourri, and Air Hogs know best when it comes to awesome Dad’s Day gifts that help all the pops have a blast, while they perform their fatherly functions with ease.

It’s that time of year again — time to spoil the Dads in our lives! While this coming week is the last chance to increase sales for June’s big daddy day, retailers can encourage Mom and the kids to pop for pop throughout the year with fun finds that let Dad know he is the family’s main man. There’s something unique and entertaining for every family guy, from the griller to the golfer, to the brewer and the baby carrier! Check out these cool gifts guaranteed to make Dad glad from Wry Baby, Baby Brewing, Beco, Little Tikes, and Qolf.

“You have a gifted imagination,” is a praise-worthy complement that young children used to hear a lot from teachers and parents. Before the current home computer, video gaming, and iPod revolution, generations of kids were inspired by dawn-to-dusk outdoor neighborhood adventures and creative play with blocks, models, “army” men, tea parties, crafts and board games. Enthusiastic about these “good ole’ days” of playtime powered by active imaginations, Lisa Pearce and Wendy Scarbrough, both kids at heart, opened their Gifted Imaginations store last year. The store is a kid’s dream playroom filled with traditional wooden toys, puzzles, games and more.

In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.

The Giggle Guide® asked 26 moms “What is one thing you think manufacturers of children’s products should know or consider changing? Our moms stood united on their soap boxes to broadcast their chief concerns for quality, durability and safety in children’s products. Even though The Giggle Guide® knows that most manufacturers in the children’s business share the same concerns, hearing the moms’ insightful and potent message is paramount.

Thanks to a variety of safe, versatile, stimulating and whimsical play mats, babies have a blast playing, exploring and just kicking back in their own pads! These mini entertainment centers for babies are spot-on when it comes to feature-packed value and plenty of good times. Take note of these playful pads from Bestever Baby, Bright Starts, Go Baby, The Tuffet from Made by a Mom, and SoftSpot by Wozzy.

Many parents feel that dining out with children is worse than a food fight in a junior high cafeteria, but it doesn’t have to be that way! With a little preparation, mealtime out with kids can be an enjoyable treat for all. Most parents already know to pack wipes, small snacks, and bibs, but there are other products available that can help make the event easy, clean, and fun for both children and parents. On The Giggle Guide® take-out menu are tasty products from Neat Solutions, Babe Ease/Clean Shopper, Bink Link and Hape Toys — delicious finds for going out without going crazy!

Help your customers avoid travel nightmares! Whether simply driving to the local park, or navigating unfamiliar GPS routes on a summer road trip, parents need to be extra organized when getting out and about with babies and kids in tow. The Giggle Guide® encourages you to stock up on and suggest terrific travel essentials like Chicco car seats, Itzy Ritzy car seat covers, Dandelion toys and teethers, organicKidz thermal bottles, and Mrs. Smith diaper bags. These nifty products turn any trip away from the comforts of home into a pleasure cruise!

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