The Biz

It seems the second a woman finds out she’s having a girl, her feminine side is ramped up and she can’t get enough ruffles and frills! For some lucky moms, their daughters turn into girly-girls and the pink and precious outfits last throughout toddlerhood and into childhood. For the thrills that only frills can offer, The Giggle Guide® presents Attitude Pie, Bon Bon Cupcakes, and RuffleButts… brands that give that extra touch of girly with, what else? Ruffles!

At one time or another, even the most-cherished child may feel he or she isn’t worthy of being loved. Maybe a big brother has been unkind to a younger sibling and been reprimanded. Or, a kid gets angry at the playground and is given a time-out under Mom’s not-too-pleased eye. For a story that helps build self-esteem while pointing out that everyone deserves love no matter what difficulties have transpired, consider Dorothy and the Good Shepherd, the first title in the Lamplight series from Cane Creek Publishers.

For almost thirteen years, Pamela Neckameyer’s Juvenile Solutions has been looking for, discovering, distributing, and manufacturing a variety of products that are the solutions to common childcare needs. Specializing in baby feeding, bathing, and diapering products, Juvenile Solutions has developed a loyal retail and consumer following that looks to the company for the “next best thing.” Pamela recently gave The Giggle Guide® an inside look at how Juvenile Solutions remains a “go-to” brand for both online retailers and specialty stores in neighborhoods nationwide.

Do you remember the fun of making paper crafts when you were a kid? It’s still very much in style and nowhere is it expressed with more originality than with Piperoid, incredibly cool robots made entirely out of paper. Futuristic-looking Piperoids hail from Japan where they won the Good Design Award. They’re a breeze to put together, as each robot is made of colorful paper tubes with pre-drilled holes so older children can cut, fold, and connect the pipes without having to fumble with sticky, messy glue or tape. The only tool needed is a pair of scissors!

Eco-friendly, festive, and fun lines are now under one rep roof at Scoop, in the California Market Center under the direction of veteran merch mistress Heidi Ngo. Scoop Showroom officially opens August 8, welcoming buyers with cupcakes, champagne, and great buys. Here’s a look at the terrific brands that Heidi now reps in the West, including Junebug, Popochos, Paulina Quintana, Drama, So Rad, Lollypop Tots, PB Green Bags, and Emily Green.

Do you believe that someone has copied your designs? Legally, a copycat may not be necessarily guilty of copyright infringement. A recent case involving a comic book character and a movie character, both with hairdryers in hand, provides a valuable reminder of what is and what is not protected by copyright law. It’s a battle over whether a comic book creator can protect his hairdryer-toting, terrorist-fighting figure from being copied by big-time Hollywood studios. Although this copyright case did not involve the children’s industry directly, fashion and product design similarities are a common problem for many in the juvenile business.

Any mother of a little boy knows that the clothing gifts don’t come nearly as quickly, and often aren’t as cute as those that welcome a girl. Sweater vests and one-pieces with silk-screened graphics do not a boy baby’s wardrobe make, especially in the view of hipster moms. The celebrity baby boom has inspired modern moms to look for the hottest new trends in baby clothes, and you can’t ask for better press than City Threads. When your name has been associated with the tiny tots of celebrity cool kids, the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and you’ve got a goldmine.

Veteran retailer, Anna Beth Goodman, launches Pippen Lane Collection, a line of fun, funky playwear and dresses with New Orleans flair. Driven by her customers’ needs and a desire to express the charm and personality of her 8,000-square-foot Pippen Lane boutique, Goodman has developed a buyer-friendly line that’s cheerful and appealing in layette through infant for boys and up to size 12 for girls. To ensure its success, Goodman has assembled an elite group of children’s wear experts to manage every aspect of the business from production to sales to customer service.

It’s been said that necessity is the mother of invention, and that is certainly true for some of today’s creative children’s apparel. Children’s fashion has never under estimated the creativity of moms. The Giggle Guide® takes a closer look at mom designers that “toe the line” during a time when more brands and styles of socks are available than ever before. One pair of socks per day for children is simply not enough. Hosiery by Hank & JoJo, Celeste Stein Designs, SmartKnitKIDS, and BabyLegs are made to increase foot traffic!

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