The Biz

Kids lead on-the-go lives that zip from one activity to the next. When you offer well-designed clothes that keep little ones looking good, shoppers perk up and take notice. In addition to plenty of style, customers also warm to easy- care fabrics that withstand repeated laundering while holding their flash and dash. Each child is unique, so their clothes need to reflect originality to help them stand out in the crowd. Take note of these companies that feature threads for tots high in both pizzazz and practicality: Persnickety, Mooncakes, and ZAZA couture.

As if Facebook^®, Twitter^® and Linkedin^® weren’t enough to keep us busy, Google^® recently launched its own version of a Facebook-type site called, Google Plus (Google+). Yes, you read correctly, search engine giant Google has officially entered the social media realm. Why care about this site and not the countless others that also exist? Simply put, because this one is from Google. The world’s largest search engine, combined with the communication capabilities of its own social media site, can only serve to offer more efficient marketing efforts for those trying to bolster their online presence.

Earning and spending money is a life skill that requires patience, perseverance, and commitment to goals. A little penny pinching and a treasured piggy bank is a good starting point! It’s never too early to start teaching kids about finances, especially since they are exposed to money starting at least by the first payment from the tooth fairy. These innovative products will give your customers tools to make finance easy and interesting to children of all ages: The Little Green Money Machine; Wi$eMoney, The Town of Financial Literacy; Money Scholar; and Moonjar.

As the debate on global warming heats up, one important fact is clear: a large number of consumers in the 18 to 34 age range are on-board with the idea that our ever-toastier environment is our own fault. This is significant because this same demographic is formulating the future: they are parents and caregivers, responsible for child rearing. These consumers have a strong drive to incorporate earth-saving actions into their everyday lives. innovativeKids is here to help educate, support, and promote better living conditions for parents, children, and our world.