The Biz

Step into a Wall Street conference room and there she is — the hard-charging business exec running the satellite-linked meeting with baby spit-up on her shoulder. Swing by the school’s lush outdoor park and you can track him down — the brilliant investment banker who’s cheering on his twin girls at their soccer match while cornering the market on his PDA. Today’s parents are strapped for time and need to have the right tools at their fingertips. Highly-specialized solutions for the modern family are delivered by Working Family Solutions, Beanstalk Express, SmartyPants, and Do Not Disturb.

Recently I took stock of my wardrobe and determined that I really didn’t need anything new for fall. As a result, I’ve spent very little time in stores or on shopping sites. Not exactly music to retailers’ or designers’ ears, I’m sure. But don’t worry. Just because I haven’t been seeking out new products doesn’t mean they haven’t found me. Within the last week alone, I’ve fallen under the spell of two items I didn’t know I needed until I stumbled upon them and they spoke to me, begging me to bring them home. But these enchanted encounters didn’t happen in a store. Nor did they occur in an online shop.

Finding new resources for quality room décor can be a challenge. The talented team at Peek a Boo Rooms comes to the rescue with designs that work together and can be altered so that a room can adapt from infant to tween. The line eschews themed prints and juvenile images so products can remain useful as kids grow. Little ones can start off with a crib and transition into a big boy or girl bed with the same designs. Artwork is the inspiration for a playful look that’s not ultra-kiddy and is of such heirloom quality that it can be kept and passed down.

Aleksandra Efimova’s love of the arts started as a very young girl growing up in St. Petersburg, Russia. In 2010, this Harvard Business School Alumna started Growing Through Arts, which generates learning and exploration of the arts in children through the use of books, e-books, toys, games and smartphone applications. Inspired by the classical world-acclaimed Russian educational system, Growing Through Arts’ products are infused with the philosophy that participating in the arts can have a dynamic impact on children’s careers, educations and social lives.

Reports of childhood bullying are in the headlines. Kids pick on others because they don’t act the same or have some distinguishing feature or attribute that singles them out as different. Children want to be like their contemporaries and, when someone isn’t, the temptation to bully often rises. Advocate against intolerance and give customers a way to do the same with Just Like You, a story that aims to explain what being “different” is about to young children. Stock this informative, easy to understand book and help everyone spread the word that we are each valuable in our own, particular way.

When the stork delivers ahead of schedule, the baby may be too small for standard-sized clothes. If the newborn is very early, some time may be spent at the hospital, attached to monitors and other equipment. Preemies deserve clothing that’s as appealing as full-term baby wear. Earlybirds outfits are a timely answer.The dedicated folks at Earlybirds worked with pediatricians, NICU staff and parents to create a range of garments specifically for teeny-tiny babies.

There’s an old fable that goes something like this: A father asked his sons to bring him a bundle of sticks and then challenged each in turn to break the bundle over their knees, which they found impossible. He then split the bundle and showed how each individual stick could easily be broken. “United you are strong; separated you are weak,” he said. I’ve noticed within the children’s business, some companies try to go it alone, and this results in those companies, along with the dreams of their owners, being easily broken.

Babies on the go will zip along faster and easier when dressed in time-saving clothes from Zypalong. These stylish and convenient outfits help make dressing and changing baby a snap, or rather, a zip! Zypalong incorporates zippers along the entire side of garments for the fastest quick changes. Happy pants incorporate two zippers, one along the entire leg and one along the inseam so they can open completely. Overalls use the same technique, while breezy dresses have a zipper along one side and a buckle on each strap.

Fashionable swimwear is not just reserved for the rich and famous. With Princesse ILou and Prince Ange swimwear for children, rich quality is definitely a cut above. Angelique Aubrey is the sole designer who started the Princesse Ilou brand in 2005. She then added the Prince Ange line of swimwear for boys in 2008. Princesse Ilou is designed for girls whose princess dream is revealed in bikinis and other branded items. Prince Ange is aimed at small boys with character, who are fun and trendy.

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