The Biz

Peace, love and Zen. If we had a little more of these in our lives, the world might — almost certainly would — be a better place. You can help foster these qualities when you stock Maybe (A Little Zen for Little Ones), a delightful book that reinterprets a classic Zen story in an accessible context for kids. The book, by Sanjay Nambiar, tells of a wise girl who experiences a series of events that at first seem lucky (or unlucky) but turn out to be quite the opposite. The book is beautifully illustrated with modern graphics juxtaposed with traditional backgrounds and a relatable “heroine.”

Most companies would be hard-put to identify the current economic season as a boom-time. However, there have been some bright spots in the current economy, largely thanks to small and medium sized businesses. It’s all about who you know and how you get your message out there, which is a long-standing reason that so many independent manufacturers foster relationships with experienced sales representative associations.Three sales rep firms that are thriving, Carolina Baby, The Coffs, and Annette & Associates, demonstrate how they help other companies flourish.

Spark imaginations and infuse décor with cheer when you offer hand-painted, three dimensional wall art made from sustainable wood. The Dodo Bird sits proudly on a branch while the Silly Seahorse, Wacky Whale and Cool Elephant gaze outward to meet the viewer’s eye. Artoons wall sculptures are hand-painted, dimensional storyboards with lyric prose and a hint of sentimentality. Each of these works, sized sixteen-by-fourteen inches, help enliven children’s rooms.

It’s not just tree huggers that want innovative organic gifts for new “little monkeys”. So, why not offer one from the expert? Soft organic crib bedding and accessories from Janey Baby by Jane Goodall™ offer a reminder of what it’s like to get back to nature. Janey Baby by Jane Goodall debuted in October and features a crib mattress pad, sheets, receiving blankets, bibs and contoured changing-table covers. The products feature whimsical drawings of endangered species discussed in Dr. Goodall’s book, Hope for Animals and Their World.

What makes a baby grow and thrive wrapped in smiles? The Green Creation that offers clothes for babies and toddlers likes to think it’s the garments they make of one hundred percent organic cotton to which they add another hundred percent love. The garments are made of ultra-soft, all-natural, organically produced cotton in India, certified by Global Organic Textile Standard (GOTS) as well as being certified Fair Trade. Green Creation clothes have been featured in many magazines and praised for being eco-friendly, fashion-forward and stylish without breaking the bank.

Looking for a new feeding product that offers a recipe for sales success? Perhaps your shoppers are sick of buying jars of baby food for kiddies starting on solid foods. Maybe they are unsure of exactly what’s in those tiny jars and how wholesome the foods really are. More than likely, many customers share these thoughts and will salivate at the idea of an easy way to freeze and store big batches of healthy, homemade puree and food for older babies.

Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…

Trendsetters have ignored boys fashion for generations: “Put ‘em in jeans and a t-shirt” was the prevailing wisdom, yielding years of utilitarian garments. However, there’s a new boys’ view in town that’s shredding that old belief and is too powerful to be overlooked: more boys (well, at least their moms) want stylish clothes. This may have something to do with the global trend of children’s clothing becoming more like their adult counterparts –– cool, classy, and functional. iNTAKT is here to satisfy the need for more fashionable boys’ clothes.

There’s a reason they don’t say “necessity is the father of invention.” Many mothers have started in the children’s business by solving a real-life problem. Sharon Oved is a good example of a mompreneurial success story. After getting pregnant with her first child, Sharon found out her own mother had breast cancer and vowed to breastfeed for a year. It wasn’t easy, though. Trying to gracefully exit a room to nurse privately meant Sharon was missing special occasions. (At that time, breastfeeding coverups had not become a saturated product category.) One desperate night she took an old sheet and used it as a cover-up, allowing her to nurse “privately in public.”

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