The Biz

Dads are more involved in parenting than ever before, and there’s also an increase in the number of stay-at-home dads. Companies are taking notice of dads and are marketing products specifically for them. Fathers want to be involved in every step of the parenting process, from pregnancy and beyond. Now, they can do it using products with style, designed just for them! Dads are special, and we are seeing products that let them celebrate from fashionable and functional brands, including BellyMan Clothing, Diaper Dude, Andy & Evan, and DadGear.

Elephants and piggies and lions, oh my! With the intense marketing and popularity of animal-shaped pillows, smaller companies selling plush critters might not get the attention they deserve. What if you could offer your customers an affordable and unique alternative to over-commercialized toys? And what if that offering also happened to help animals everywhere, lining cages instead of just pockets? Tell your customers it is, in fact, hip to be square by offering them Zooklz, the square animals with attitude.

Furnishings and decorative accessories for kids were dominated by boring wood stains and shades of dull. That was then. Now there are several manufacturers that offer good looking, quality crafted products that fit into a variety of trend-driven lifestyle decors. Whether a customer lives in a contemporary home, a traditional house or a French Provincial setting, there are designs that blend in harmoniously. Here are some examples of new designs from Bratt Décor, Muralistick, indoTreasures, and SweetSeat.

Babies are messy! New mom Johanna Romaniuk realized just how messy, when her 5-month-old daughter was determined to feed herself; afterwards, the floor was a spillabration! Out of necessity, Johanna made a high chair food catcher that was lightweight, compact and durable. She made it easy to attach, detach, clean and store on the high chair. The high chair food catcher was the beginning of Wupzey, a company dedicated to making products that make life with baby less messy. Wupzey now has a full line of products including car seat covers, high chair covers, bibs, coveralls, floor mats, shopping cart covers and diner covers.

Paula Roeske considered herself a very organized person when she had her first child. She went so far as stack all of his baby food jars by type in her pantry. She did not realize how easily these jars could topple and fall until her 6-month-old son began standing and holding on to her leg. She soon learned the dangers, when one of the glass jars fell and landed on his toe, breaking it. She was so upset, that when she got home with him from the hospital, she searched for baby food organizers and found nothing available. The need for a safe baby food organizer led to the creation of PRK Products, Inc. and the Universal Baby Food Jar Storage & Organizer.

Clothes that are made in the United States occupy a special place in our hearts and a vital one in our economy. The strength of American manufacturing carries implications for the entire economy, for national security, and for the well-being of Americans. When you stock products that bear the “Made in the U.S.A.” label, you show that you buy into this concept. You are doing your part to keep your country strong. These companies, among others, subscribe to the ethos of American pride — they proudly make their goods on our shores, with our workers: Susanne Lively Designs, CiCi & Ryann, Owl’s and Bat’s, Hankie Babies and Nay et al, Inc..

Bellefit Maternity is a leading medical brand in post-pregnancy girdles and corsets, specializing in postpartum garments to help women recover from both natural birth and c–section. Bellefit post-pregnancy girdles and corsets help keep the uterus firm as it is returning to its pre-pregnancy size. Women experience pain and cramps after birth as the uterus works to achieve this. The pains are often much worse in subsequent pregnancies because the uterus needs to compensate even more for the previous stretching. Bellefit garments help to ease this pain and make birth recovery easier.

Whether you have a great children’s brand that you want to expand, or a great children’s product that could use the powerful boost of a well-known name, a licensing agreement can take your business to the next level of success. But to get the most out of a licensing opportunity, you need to find the right partner who knows the industry and understands your vision and goals for your brand or product. The benefits can be significant, but licensing partnerships are not without risks.

What feels as soft as a cashmere sweater? As weightless as a cloud? Bamboobies, the new choice for nursing moms who want a washable breast pad that doesn’t leak and won’t show through their clothing. Heart-shaped Bamboobies are smooth and soft on chafed nipples, the bane of many a mom trying to do her absolute best for her baby. The top-most layer is certified organic cotton and bamboo; underneath that is an ultra-absorbent hemp layer that soaks up breast milk and disperses it. The top-most outer layer is totally milk-proof to prevent leaks.

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