The Biz

Once upon a time, a new baby arrived. As it often happens, some visitors wanted to hold her but didn’t have a clue how to support her back and head. Young tots grabbed at the baby, thrilled to get their hands on a real live doll. The baby’s parents were concerned about these actions, until they were introduced to the lightweight, cushiony z-Cush Baby Nap Mat that is designed to place a newborn in a position for maximum comfort and security. The mat works to show off a baby or to hold her for nursing, resting or changing when a changing table just isn’t an option.

In 2003, two enterprising women created an interior design firm with the goal to successfully combine the ideals of modernism with comfort and livability. Then, in 2010 they launched SPI Baby, a kid’s furniture and accessories line based on the same principle. Think of modern design that is highly sophisticated and lots of fun. This is furniture that is designed to play many different roles so that the buyer is investing in pieces that will be kept for years and reused as the family expands.

In a life with kids it follows that there are plenty of bumps and scrapes. The motto of the me4kidz team is “fix it, clean it, back to play,” that aptly describes how their line of first aid kits and products specially designed for the younger set works. According to Safe Kids USA, more than 3.5 million children aged fourteen and younger have sports and recreation-related injuries every year. To cope with these problems, the family-owned company devised the medi-products so that first aid can be given as soon as it’s needed.

When Cause Haun first became a mom, she was dismayed in her search for flexible, stylish shoes for her one-year-old son, Kai. While traveling with her husband Gang Chen in China, Cause spotted urban, flexible children’s’ shoes. These were the type of footwear she had been unsuccessful finding in the States. She purchased several pairs of the shoes to bring back with her, and sold them at consignment shops. The response was incredible; the stores quickly sold out and the owners wanted more. In November 2004, See Kai Run was born in small steps, with a $10,000 investment and a hope for giant strides to come.

The after-Christmas season often includes looking for batteries in every size and searching for missing parts and assembly instructions. Help your customers simplify creative playtimes with Wikki Stix, designed to mimic the olden days of art projects with yarn and glue, only with less mess and more success. Easy to stick on and peel off, there are no mistakes with Wikki Stix. Because they come in a wide range of colors and can be cut to almost any size, Wikki Stix appeal equally to boys and girls, and span a wide range of ages, from 3 to 103! They are perfect for quiet, independent play, or interaction with others.

One of the greatest gifts a new mother can receive is often something that makes her feel stylish and comfortable. Wearing comfortable, functional and slightly sexy underwear is sure to make a nursing mother feel attractive at a time when that feeling may be a bit dormant. Dedicated to not letting it all hang out, Fancee Free Manufacturing Company offers nursing and full-figure bras and shapewear that are soft, fashionable, and useful.

Homemakers, especially those with children, grandchildren, and other little relations afoot, are diligent about keeping things clean. The urge to sanitize merges with a concern for eco-friendly products that are gentle on people and the planet. Pollutants in the home may not be as obvious as clouds of smoke and smog in the sky, but since there are chemical toxins in homes that impact air supply, it’s smart to use organic products for household cleaning. Educate your customers and become a resource to find these brands that are both organically clean and get the dirty work done: Fields Organics, MomSpit, Grandma’s Secret Spot Remover and Poo-Pourri.

Take an owl, elephant or bird and turn it into a decorative throw pillow that would brighten the corner of any room. These and lots more spring from the workshop of decaf plush, a line of colorful, modern appliquéd floor cushions, pillows, and kids’ clothing made of ultra-soft velveteen, denim, and cotton. decaf plus designs are bright, animated and real stand-outs. Airplanes, a bird on a branch and an elephant add zing to a classic a-line dress in seersucker or 21 wale lightweight corduroy that can be paired with a tee for cooler days. Tees come in a wide range of sizes in designs like whales and fishes, doe a deer, mushrooms and berries.

Getting a retailer to buy your line is great — and especially exciting if the collection is new to the market — but convincing them to reorder should be your ultimate goal. And reorders are always based on how well your goods sold the previous season. If items flew off the racks, buyers will naturally seek you out the next time around. If too much of your line landed in the sale bin, however, your name will likely plummet from their must-shop list. Despite the importance of sell-throughs, it seems vendors sometimes forget the role they have in ensuring their lines take off at retail. Without you, your products are left to fly solo in the face of whatever headwinds come their way…

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