The Biz

There’s something motivating about a fresh start. That must be why each year we think about what resolutions we will make for the New Year. We list our aspirations and resolve with confidence to realize these goals. For many, just weeks into the new year we fall back into our old ways and the resolutions seem to fade away until the next new year when we once again make resolutions. Even after a few weeks into January, it’s not too late to start anew and resolve to make positive changes. Those who achieve success are the ones who apply a structure to their efforts, assign accountability to the goals, and define measurable milestones to ensure progress is being made.

“Cleaning your house while your kids are still growing up is like shoveling the walk before it stops snowing.” –– Phyllis Diller
Most people wouldn’t say they enjoy spending almost 10% of their days scrubbing, vacuuming, washing and shoveling up piles of clutter. Consumers are always on the lookout for a simpler, effective way to help make cleaning a snap. Featured on MSNBC, the Lay-n-Go is the must-have time-saving device for households with small children.

Get into the rhythm of increased sales by playing CDs from Putumayo Kids in your shop. This is music that entertains, educates and inspires cultural curiosity. It has a worldwide following that could include your customers. The Putumayo Kids recording label gives back in a big way by supporting children, families, schools and other charities through a percentage of its CD sales. The parent company, Putumayo World Music, has contributed more than $1 million dollars to non-profit organizations that do good work in the regions where the music originates.

Every generation has that girl in high school who would effortlessly take something every other girl was wearing and change it up, distress it or rip it, dye it or embellish it in a way that was unique. What if you could offer your customers that kind of trend-setter look… for their kids? Well, Hope from Hope Jeans was that kind of girl. Her clothing line attracts the trendiest tots’ attention. Hope’s fame has grown along with her fashions, and she has been featured in the New York Times and Miami Herald as the next big thing in fashion for the forward-thinking.

One of the greatest challenges new parents face is integrating baby into their active lives. Some of the gear that is supposed to make going out with baby easy, is bulky, heavy and inconvenient. The QuickSmart line of baby gear is designed in Australia by a team of researchers, engineers and designers focused on creating clever award-winning products that are innovative, portable, convenient and compact. QuickSmart meets the world’s strictest safety standards with all the features today’s busy parents need, and nothing they don’t.

A dependable baby carrier is an essential piece of gear that helps parents keep their baby close and secure while they go about their daily activities. Baby carriers also give parents great flexibility, because they are able to take their baby on hikes, walks and other activities, where a stroller would be cumbersome or hard to maneuver. Baby carriers are lightweight and easy to just grab and go. There is one problem though with having just a carrier — there is nowhere for a baby to sit securely if one takes it off. One mother’s desire to simplify her life by combining two useful products in a new and creative way led to the birth of Onya Baby.

Getting baby out of the house for some fresh air, a quick run to the store, or just to visit some friends is necessary for both parent and child. But as new parents are quick to realize, babies need more gear to visit grandma than Sir Edmund Hillary needed to climb Everest! Smart companies have latched onto the idea that stepping out shouldn’t include getting stressed out. Attractive products that are easy to use and make life easier will always be in demand. Innovative brands such as Baby K’tan, Ju-Ju-Be, Innobaby, and Lifefactory are ready and able to make baby’s day out a stress-free affair.

Most children are blessed with a marvelously capable brain. To reach it, it’s simply a matter of accessing and supporting the rich potential that lies beneath the surface. The Giggle Guide® has found a book that helps unlock kids’ hidden talents and strengths: Power Brain Kids: 12 Easy Lessons to Ignite Your Child’s Potential. This new book from international best-selling author Ilchi Lee provides a child-appropriate guide to Lee’s world-renowned Brain Education method, which can help kids develop better concentration, improve their memory skills and instill self-discipline — just what parents need to effectively help their children learn better.

Parents are more conscious than ever about making their child’s life as green and healthy as possible, right from the start. Many more consumers are also determined to do business with companies who support “fair trade,” ensuring that everyone in the supply chain, from the cotton farmers to the pattern cutters and everyone in between will be treated fairly, paid a fair wage and work in a clean environment. A good example of brands that support these environmental and socially responsible virtues are Green Kids and Green Baby.

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