The Biz

I often hear business owners say, “I would love to take advantage of social media, but I just don’t know where to start!” Most people understand that social media is a force to be reckoned with and that it is influencing the way consumers make decisions concerning what they buy and where. However, getting why social media is useful and knowing how to take advantage of it are quite different. With traditional media, some might dip their toes in the water with an ad or two. However, social media demands a head first dive right in.

What could be better than having a baby? How about having twins, triplets, or more! While there’s no doubt that bundles of joy multiply the blessings, there may be some concern that the bundles will make for fumbles when it comes to feedings, diaper changes, and getting out of the house. Parents of multiples often have more needs than wants and rely on high-quality, durable products that can get tasks done in double time without double trouble. When it comes to innovative products made for multiples, parents can count on Double Blessings, Podee, Tommi Guard, and Bumkins.

People’s fondest memories are often associated with tangible things. Vivid images of a warm summer’s day go hand-in-hand with the colorful sno-cone machine that absolutely everyone had to try. And who could forget those childhood visits to the county fair, when all the kids joyously tore into the fluffy cones of cotton candy? Companies like Nostalgia Electrics and Pennsylvania Dutch Candies are bringing back the old-fashioned treats people love, while Zoku and Fundex provide fun experiences that help make new memories for both today’s youth and the young at heart.

Satsuma, founded in 2007 by Jennifer Porter, is an eco-conscious baby apparel, soft goods and accessories that offers parents natural, healthy alternatives in everyday baby wear and bedding. The word “Satsuma” refers to a tangerine-like fruit available in Asia. The name fits the company well. It’s fresh, exotic, natural and just plain sweet! Jennifer was motivated to create the Satsuma brand because she realized that more and more parents wanted to outfit their babies in stylish, trendy gear, but also wanted to know exactly where those products came from and what went into the manufacturing process.