The Biz

In the late 1990s, Lena Wu-Fuentes surveyed the racks of the children’s clothing section of a department store, and thought the selection was boring. The style was same-old, same-old: striped shirts and overalls for boys and flowered tops and jeans for girls. While these fashions were functional, they did little to set a child apart from the playground crowd. Lena decided to inject the children’s fashion industry with a little bit of attitude. That’s when the idea for Shrnk (pronounced “shrunk”) was born. Shrnk stands for “Stylish Hip Rags for Newborns and Kids”.

In anticipation of autumn weather, hats are hot for kids! Fun, funky, and fabulous, hats are an essential topper to retailers’ array of fall fashion accessories. In addition to providing protection from the elements, hats add a perfect touch of color and style to outfits. Wool newsboy hats for boys are reminiscent of simpler days, and colorful bonnets offer timeless appeal to little girls, while cool bucket hats are in from coast to coast. The Giggle Guide® recommends on-trend headwear from Gigis Apparel, San Diego Hat Company, Susu & John and Little Lids.

Children have long enjoyed cuddly woodland creature characters. From books and cartoons to toys and games, these adorable furry friends hold a special place in the hearts of most kids. For those who can’t get enough of these kinds of toys, Calico Critters is a dream come true. It brings a magical world of forest animals to life with beautiful dolls, homes, clothing and accessories. The animal families live happily in a place called Cloverleaf Corners, and they each feature unique individual characters designed to grab a child’s attention.

On cool summer nights, brisk fall afternoons and winter times, the best way to make a special memory with loved ones is to snuggle in close and enjoy the season. Throw off those flimsy terry towels and worn-out blankets and wrap up in style. Whether silly, elegant, playful, or practical, The Giggle Guide® has found these brands of towels, blankets, and accessories to keep the family snug happy: Tiny Turnip, maamam, The Lenti Zoo, and Barefoot Dreams.

Dance has always been a popular pursuit for children, and why wouldn’t it be? It allows kids to expend energy and express emotions while fulfilling their desire for dress-up and role-play. Many find it’s an excellent alternative to traditional sports for fun, fitness, and friend making. Dance also has a tendency to bring out a bit of the glam diva instinct, with girls gravitating toward eye-catching costumes and accessories where diversity and variety are key. The Giggle Guide® applauds the following brands for leading the troupe: Lexi-Luu, Pomchies, Funky Diva, and Sassi Designs.

Cheerleading and pageant competitions are about one thing: standing out. Competitors can’t buy talent or athleticism, but they can buy eye-catching apparel to draw the judges’ attention. In addition to featuring flexible fabrics for active movement, costumes for these competitions should be age-appropriate and reflect individual style. For child pageants, Spoiled Little Mama and Butterfly Kisses are go-to experts for customized looks. Want to become the dealer of choice for your local school’s cheer and drill uniforms? Consider Motionwear for winning styles, along with briefs, tops, and accessories from JB Bloomers.

“Tell me a story.” How many times have you heard that from your kids? Yes, clamoring for a tale is an excellent way to stall lights out, but there’s more to it than that. Everyone enjoys a good yarn, whether they’re telling it or hearing it for the first time. Being a storyteller puts you at the center of attention. If the tale is captivating, your audience will be in thrall as they wait for each word. The power of narrative to draw listeners in is equally powerful in business.

Mention the name Berlingot to anyone in France and they know you are talking about a superior line of baby products. Today, many North American retailers and consumers are becoming more familiar with this brand’s fine line of baby fashions, linens, and gift items. Berlingot has created a world of gift giving for babies and toddlers under the age of four. They carry absolutely everything you can think of when it comes to baby clothing, bedroom décor, toys, and plush pals. At Berlingot, they believe the arrival of a new baby is the best reason in the world to celebrate.

Remember when you were little and there was nothing better than snuggling up in mom or dad’s lap to listen to a favorite story? Yottoy has been publishing children’s books especially made for those cherished family memories since 1995. Yottoy brings characters to life through its storybooks, plush pals and backpacks. The characters are colorful, full of personality, and the perfect companion for young readers.

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