The Biz

Have you ever made a purchase without first looking to see how much the item cost? Most of us need to know the price before approaching the checkout counter, if for no other reason than to decide if we feel the item is worth its cost. Our willingness to pay is dependent upon a number of factors: our expectations of price based upon our knowledge of similar items, our perceptions of value based upon visual cues from the packaging and merchandising, and finally our knowledge or previous experience with the brand. Pricing is a challenging task. Maximizing revenue without deterring purchases is the goal of anyone who’s selling something.

Oh, mama! Mixing cute and functional is no problem for little girls and their mamas when “Lillibands™” or “LilliWear™” is printed on their clothing tags…not that anyone needs to look at the tags, because the products speak for themselves! Lillibands and LilliWear are ingenious products created by a mother who has solved the daily dilemma of dressing a little girl and keeping her cute, clean, and comfortable for any occasion. That mother is Jen Newman. Using her appreciation of folk art, and passion for fashion and sewing as raw materials, Jen invented Lillibands, the headbands with an elastic underside that stay in place.

As the weather turns cold and little ones bundle up, kids are warming up to wearing fun faux fur and animal-inspired look-alikes that are cozy, practical and politically correct. The Giggle Guide^® has hunted through the fashion kingdom to track down chilly-weather collections that feature durable and warm pieces that get kids’ imaginations roaring, including Two Flowers One Bear, Kyber Outerwear, and Bearington Bear. Take a look at the wintery wild side for kids this season, with inspired themes that coat children as baby elephants, leopards, bears, seals, dogs, cats and more! Let the fun fur fly!