The Biz

Thoughtful companies put as much time and effort into packaging as they do into their products. Why? Because the package is the first engagement with the customer. Good packaging draws shoppers’ attention by making items stand out. That’s the start of a sale. Each of these companies — Nawi Kids, Baby Essentials, ToeBlooms and Apple Park — employs well-thought-out packaging that engages customers. These companies offer terrific wares; the addition of creative packaging reflects each brand’s quality and image. Stock goods from these vendors and watch your customers channel their attention.

Today’s kids are practically born attached to an electronic product. As they grow, there are several electronic devices in use as tots watch movies on tablets, listen to music on their MP3 players, and do homework on a computer. To make these activities work, the key ingredient is earbuds which, like socks in the wash, are always MIA. Thanks to Education Outdoors, there is a solution. It’s Pet Pods: cute little stuffed animals that arrive with a set of earbuds tucked into the back of each animal and secured with a Velcro closure. Pet Pods come in woodland animal designs, including a bald eagle, black bear, beaver, buck, fawn and moose.

As children’s spa birthday parties and sleepovers gain popularity, parents are left trying to find affordable but appropriate products for sweet little faces. Sweet Dream Girlz founders Brea and Halle Holmes turned that frustration into an emerging business. At the young ages of 16 and 10 years old, these tween/teen sisters created a line of natural skincare products for at-home spa treatments. Just three years later, the brand has expanded to natural skincare that smells good enough to eat.

Not every little darling has a grandmother or aunt who is a whiz with knitting needles. Satisfy the urge to give a tot a hand-made knit item with hand-made sweaters, hats, booties and more from Toto Knits, made to order from organic cotton in Kenya. Options are huge and include the drapey blanket cardigan in charcoal or cream that makes a perfect layer for any day. A large wooden button closes at the neck. Other sweater choices include a varsity sweater with a large letter on the front, and a pink, blue or natural cardigan with a perky daisy, giraffe or elephant.

It’s tough to navigate feelings at any age, but especially when you’re little and can’t truly verbalize them. And there’s nothing worse than feeling misunderstood. Just ask the puffin. “Look at the funny little penguin!” and “What a silly-looking penguin!” Hearing this all day long is enough to make any little bird angry, especially when he is decidedly NOT a penguin. The Angry Little Puffin by Timothy Young is the story of a puffin who is upset that he’s constantly mistaken for a penguin. Even the zoo has placed him with his flightless brethren, with only a small sign to distinguish the two. And nobody reads the sign.

I want something cute” is the mantra of customers who are shopping for the little girls in their lives. Sugar and spice is very nice, especially when it comes in the form of comfortable clothes with appeal to make them fresh for the seasons ahead. Smart retailers seek fine detailing and easy-to-wear fabrics for summer, along with sweet style and original looks. Little ones are cute from the get-go, so what they wear should enhance their appeal as do the collections from Lali, Zara Terez, Posh and PAZ Rodriguez. Much of this merch has an international flavor, proving that “cute” when applied to tots is universal.

Babies have a tendency to chew on anything and everything. Since they spend so much time in their crib, the railing makes for a tempting teething tool. But some baby furniture and toys are made with harmful chemicals, linking to some seriously scary side effects. At Babee Talk, only organic, high-quality materials are used in its collection of organic bedding and toys. Let baby chew these products as they are all safe plus non-harmful to the environment too. Babee Talk is a company that puts children’s safety first and has a unique marketing strategy, making its products a great choice for parents and store owners.

In general, kids’ accessories are the same basic items as those for adults. While they may take different shapes, styles and colors when marketed to kids, they are still hats, scarves, gloves, socks, etc. Now, there’s a new trendy fashion accessory meant just for babies and kids: knee pads. While knee pads have long been worn in sports like skateboarding, rollerblading, and soccer, they have not evolved into a fashionable version until fairly recently. Crazy Zebra is a brand that brings customers a selection of cool, stylish knee pads.

There’s something about European kids’ fashion sense that makes them extra cute. The boys look put together while they play with friends, as if they were born chic. Italy especially sets the bar high by blending style and function with children’s wear that goes from playground fun to dinner with the family seamlessly, and Ciao Marco Classico Italian style is no exception. This clothing line, inspired by the designer’s family trip to Italy, shows how boys can look put together without being uncomfortable. Boys will want to wear the fun, bright prints while parents will love the refined style.

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