The Biz

“They are very soft, daddy.” This testimonial by a small boy lasers in on the primary focus of Lucky & Me undergarments: comfortable, breathable foundational pieces that make parents happy and little kids want to share their enthusiasm. Rochelle Perera, co-founder of Lucky & Me, set out to create undergarments that were soft, comfortable, and safe. She found a ready audience. “We’ve had a great response from the customer – parents who appreciate high-quality products love Lucky & Me underwear,” Perera exclaimed. Lucky & Me undergarments are all about the child’s comfort. They are tagless and the elastic trims don’t tug or pull at the skin.

As careful consumers, families not only want to provide beautiful, durable garments for their little ones, but also are mindful of the impact those purchases have on local economies. Helena Hubbard understands the desire to provide sophisticated designs that meet the values and ideals of an increasingly informed customer base. “We have seen an enthusiastic response to our commitment to handcrafting every garment in England,” explains Hubbard, the founder of Crowns & Coronets. She is committed to providing luxurious, natural clothing that makes every little prince and princess shine.

How can parents get an adorable look with little fuss and lots of style? One way to go is to punch up an outfit with a kid-sized tie: it makes a strong statement and few things are more attention-getting than a charming child with a cute tie. The problem is that knotting a tie so that it lays flat and looks sleek can make even the most dexterous fingers all thumbs. Whodihoo owners Chris Vea and Rodney Ishihara developed their idea as a simple solution to a knotty problem: the Slicknot Tie, which utilizes magnets to allow for a perfect look every time.

Do crabs fly? What do dogs think about the secrets kids whisper into their ears? When a little one scribbles wildly colorful lines and circles, is there a hidden meaning? Run these thoughts by your customers and take note –– at first their eyebrows may rise, but once they get their hands on the whimsical clothes from Doodle Do, shopping will move into high gear. Children’s imaginations inspire every garment and accessory this British company produces. Designed to bring out the extraordinary that lurks in every youngster, these are clothes for youngsters who need to play, run and simply hang out in garments that are comfy no matter what.