The Biz

Few things evoke images of softness and warmth like cuddly bunnies, so it’s easy to understand why Kasia Pysiak went with the moniker Zaikamoya (“my bunny” in Russian). Pysiak’s initial line was all about softness and style. Zaikamoya’s Fall/Winter 2013 collection was launched at Playtime New York to rave reviews. “I hear a lot of ‘I wish it was in my size’,” says Pysiak. Pieces in the collection are spun from organic cotton and revel in a neutral palette. It fits “bunnies” ages 0 to 4, but Pysiak is already eyeing up expansion.

Shark Tank has been a Friday night viewing tradition of mine since its premier in August, 2009. Many children’s businesses have been on the program, so it is also a favorite for our industry. Recently, Betsy Johnson and her brother Berry Wanless pitched the “Sharks” to invest in their SwimZip brand of protective designer sunwear for a $60,000 investment and a percentage of equity ownership.

It’s a familiar tale with tip-toeing parents, a sleepy baby and a squeaky door. In 2007, Gail Calderon and Darlene Garcia came up with a solution born from necessity while combining their business acumen and sewing skills. The Original Cushy Closer Door Cushion answered the need to close doors without a sound, letting baby sleep. Without turning a doorknob or handle, Cushy Closer allows parents to enter or exit a room while keeping children from locking themselves in or out of their room.

In February, we celebrate love on Valentine’s Day and our country’s leadership on Presidents’ Day. For retailers, it’s a season for fun gifts and personal presents that show affection in all degrees, from puppy love to lifelong commitment. Make the season a reason to find new gifts for your store. Here I present one handful of finds that I love…

Donning the right clothes sets a child’s day, as the fit and fabric determine comfort and movement. They also serve as the canvas for family memories: tiny flowers on a neutral background may call to mind little angels picking wildflowers. Companies that understand the intimate connection between clothing and memories have a particularly important link to customers. The Portuguese company Anjo Kids has the creation of memories in mind with its luxury collection of children’s clothing.

The 111th annual American International Toy Fair® is running from February 16-19, 2014 (Sunday-Wednesday) at New York’s Javits Convention Center. Retailers, inventors, businesses of all sizes, distributors, manufacturers, and anyone with anything to do with the children’s toy market will descend on one of the biggest shows ever. After its 2013 record-smashing show, attendees can expect the best in products and the serious consideration of global companies. A peek at exhibitors reveals that Smart Games and Toys, Ubooly, Shure Products, and Super Impulse will all make an appearance.

How many times have you used the phrase “fashionably late”? At one point or another, we’ve all had visions of wearing something fabulous and making a grand entrance in a room full of people. And when you’re the one wearing the clothes, swanning in late could be a great way to get noticed. But when you’re the one making the clothes, tardiness is the best way to ensure you’ll be overlooked. “Late” is a dirty word in the wholesale world; however, being on time can help you clock more sales.

It’s time to PLAE! This unique shoe company is at the forefront of design and function, offering customizable shoes that look great and promote healthy foot development. One look at this fancy footwear will make most kids beg to have a pair, and will have grown-ups wishing that they’d had shoes this cool when they were young. What’s so special about PLAE shoes? They look great for many reasons, but it’s all about the tabs. All Velcro shoes have fastening tabs, but PLAE takes it up a notch. Customers can purchase additional fastening tabs in a mind-boggling variety of colors and prints, so that they can create a whole new look for their shoes whenever the mood strikes.

Kids have their own way of looking at their environment, in large part due to their imaginations. For example, in the child’s mind, the terror of the monster in the closet might have been a cute character from a comic book when the lights were on — but now it has changed into a grim ghoul. Families have been challenged by children’s fears, and more than one parent has spent the night sitting up next to an anxious child’s bed. But now parents have a new champion: Vicki Sewell, author and creator of The Magnificent Sprinkles. Sewell just experienced a strong showing at the AmericasMart in Atlanta, where her plush critters and storybook garnered serious attention.

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