Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
RT @fashionista_com: Vera Wang talks about stalking Tom Ford, her most emotional runway show, and her love of donuts: t.co/WWZaloMiE8 | 11 years 51 weeks ago |
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caletha_style |
Crave cupcakes? Read my article on how to learn from the baking industry and cook up desire for your products t.co/zD00TkgO | 11 years 51 weeks ago |
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caletha_style |
RT @92Y: Did you enjoy #92YVera tonight? Next up in the #FashionIcons series is Suzy Menkes: t.co/rBFavHQe | 11 years 51 weeks ago |
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caletha_style |
Advice con't: you don't even know you're learning. That's what it was like at Vogue [for me] #92YVera | 11 years 51 weeks ago |
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caletha_style |
Advice for new designers: work for someone you really admire. My dad said get someone to pay you to train you. #92YVera | 11 years 51 weeks ago |
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caletha_style |
"I try every day not to get hysterical. I try to prioritize. I gave up on perfectionism when I became a mom. I live in chaos" #92YVera | 11 years 51 weeks ago |
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caletha_style |
One of my favorite places is my own bed in NYC. I'm also feeling excited by London. That's next. I'm stalking Tom Ford #92YVera | 11 years 51 weeks ago |
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caletha_style |
RT @Styleite: So is there any field Vera Wang still has a burning desire to break into? "I do love doughnuts!" #92YVera | 11 years 51 weeks ago |
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caletha_style |
"I get bored wearing my clothes bc by the time you've designed it and tried it on and styled it, I don't want to look at it again!" #92YVera | 11 years 51 weeks ago |
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caletha_style |
I wear a lot of Rick Owen and Givenchy. Tonight I'm wearing "me" and Balenciaga... and Danskin #92YVera | 11 years 51 weeks ago |
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