Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Not all roses: Vera recalls a bride who almost blew away in Hawaii thanks to a gust of wind and a big veil #92YVera | 11 years 51 weeks ago |
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The problems with the bridal market: no repeat customers, every dress is a custom fit #92YVera | 11 years 51 weeks ago |
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Her father told her to go into the bridal market. Worked in 5 fabrics, no in-stock to keep the biz small. #92YVera | 11 years 51 weeks ago |
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Her father wanted her to come as a bride not a "fashion freak" #92YVera | 11 years 51 weeks ago |
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She designed 7 wedding dresses for herself. The wedding ballooned from 30 people to >400 #92YVera | 11 years 51 weeks ago |
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"I can only be motivated by a connection with people. We have to be able to grow together [at home and in my office]" #92YVera | 11 years 51 weeks ago |
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When she was proposed to, she cried—because husband Arthur said there'd be no ring for 3 years #92YVera | 11 years 51 weeks ago |
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Ralph Lauren told her not to become a fashion widow — meaning missing out on having a family #92YVera | 11 years 51 weeks ago |
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"At Ralph Lauren, you could have any material you want. It was like being in design heaven. He really believed in and supported me" #92YVera | 11 years 51 weeks ago |
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Left to be accessories director at Ralph Lauren. By then, she started to want a personal life and kids. #92YVera | 11 years 51 weeks ago |
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