Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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RT @pntszdinFluence: "Couldn't get a husband, but I could get to a club!" Vera Wang #92YVera | 11 years 51 weeks ago |
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For 16 years, worked under Grace Mirabella and then Anna Wintour "It became my life. It was a very rare group of women" #92YVera | 11 years 51 weeks ago |
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Worked for Polly Mellon (at Vogue), who scolded her for how she was dressed the first day (in YSL, natch) #92YVera | 11 years 51 weeks ago |
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She was a salesgirl at Saint Laurent on 71st St while at Columbia studying art history. Was recruited for Vogue from there. #92YVera | 11 years 51 weeks ago |
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Vera speaks Chinese but also French—fluently—thanks to years spent in France where her love of fashion started #92YVera | 11 years 51 weeks ago |
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"I found my dream at 6 so when I had to quit [skating] at 19, it was a hard decision to make" #92YVera | 11 years 51 weeks ago |
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She still skates occasionally. "I love the feeling of the freedom. There's the element of knowing your body, speed, costume" #92YVera | 11 years 51 weeks ago |
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Won 1st regional competition at 10 in skating. "I've always been competitive with myself—You can't control how others perceive you" #92YVera | 11 years 51 weeks ago |
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Studied ballet to help with skating. Her first skates were a gift from her dad. They skated at 72nd St boat pond here in NYC #92YVera | 11 years 51 weeks ago |
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Vera's mom was always glamorous, wearing Parisian designers. #92YVera | 11 years 51 weeks ago |
More Info
