Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Always has tried to book Asian models but they weren't always easy to find. Credits Prada for starting the trend #92YVera | 11 years 51 weeks ago |
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caletha_style |
Vera: "I've always loved baby clothes. If anyone would buy it, I'd do maternity." Fern: "I'd think every bride would buy maternity" #92YVera | 11 years 51 weeks ago |
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caletha_style |
The next big push is into Asia. #92YVera | 11 years 51 weeks ago |
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caletha_style |
The pace: Every 12 weeks another collection breaks plus licensing #92YVera | 11 years 51 weeks ago |
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caletha_style |
Sells $1 billion worth of products [a fact that Fern had to painfully extract from her] #92YVera | 11 years 51 weeks ago |
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caletha_style |
Has 1000 black, gray and navy t-shirts (with their own room, natch) #Vera92Y | 11 years 51 weeks ago |
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caletha_style |
Still would like to do athletic wear. Would like to bring a sense of fashion to it. #Vera92Y | 11 years 51 weeks ago |
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caletha_style |
Vera Wang donuts? Why not? #Vera92Y | 11 years 51 weeks ago |
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caletha_style |
David's Bridal: I'm really proud of it. I sit with them for the design meetings and its amazing what we can do—in terms of details #Vera92Y | 11 years 51 weeks ago |
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caletha_style |
Kohls cares about me as a partner. It's a really wonderful biz bc I can bring my attitude of easier, comfort & cooler [to the line] #Vera92Y | 11 years 51 weeks ago |
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