Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Anyone who works from home knows this to be true: In the winter, you must first check the weather before scheduling any offsite meetings! :) | 12 years 4 weeks ago |
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Are you giving your customers a bumpy ride? Read my Jan '13 newsletter to find out how you might be undermining sales: t.co/qhD0ljHM | 12 years 4 weeks ago |
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Read the January 2013 edition of my KidsBiz newsletter to find out if you're giving your customers a bumpy ride... t.co/2WfWw8zQ | 12 years 4 weeks ago |
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caletha_style |
Working with other companies can boost #business — Learn how to identify others that target similar markets: t.co/fn7fDAmj | 12 years 4 weeks ago |
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“@Bergdorfs: Here's the final picture for look #3. #BGTutorial http://t.co/0rINKWVa” Might have to try this this weekend! | 12 years 4 weeks ago |
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They announce POTUS and all we want is FLOTUS #inauguration SMH | 12 years 4 weeks ago |
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#hyperbole on CNN about FLOTUS' designer pick. They won't have it made for the rest of their life. It gives them opportunity #inauguration | 12 years 4 weeks ago |
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@littlestylefndr DVRing it |
12 years 4 weeks ago » In reply to littlestylefndr |
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caletha_style |
#Retail success is measured in sell-throughs not sell-in. Here's how to help your products perform better in stores: t.co/K0FiWcD7 | 12 years 4 weeks ago |
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caletha_style |
Sales is all about relationships. Too many companies forget that—Are relationships at the heart of your sales strategy? t.co/hTvFI6kE | 12 years 4 weeks ago |
More Info
