Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
"When the lingerie [licensed product] sold, it showed that I was more than a little cult" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
“@littlestylefndr: have a few pieces that were my mom's-One is a great sweater dress with birds still has alley cat label in it.“ #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
@littlestylefndr cool! |
12 years 5 weeks ago » In reply to littlestylefndr |
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caletha_style |
[FYI, all #Betsey92Y tweets are from the @FernMallis and @xoBetseyJohnson discussion at @92Y ] | 12 years 5 weeks ago |
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caletha_style |
"Every person has lots of people inside. They should be allowed to express themselves" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Her designs all stem back to her dance costumes. She always wanted to be a dancer on Broadway. #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"Chantal & I wanted to do our thing. I knew I had to bring something new to a new slot. I knew my work: primitive childlike" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Betsey overcut the second season and had lots of stock leftover and opened a store and her customer found her—the rest is history #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Her astrologer told her: You want to do what you want, pay for it. So she started her line #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
A funny aside: Betsey was a "whore" for Bayer aspirin for $10,000 #Betsey92Y | 12 years 5 weeks ago |
More Info
