Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
You've got a great product, but what's your company's vision? Creating a #business road map starts with a strong brand: t.co/qnS0V9oa | 12 years 5 weeks ago |
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caletha_style |
So who's dressing 9-year-old Quvenzhané Wallis (seen here in David Meister) for the Oscars? The youngest nominee... t.co/0gJZix0W | 12 years 5 weeks ago |
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caletha_style |
Great meeting this morning with my newest client. Regaining our pre-holidays momentum. | 12 years 5 weeks ago |
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caletha_style |
Today's consumer wants to feel connected with the brands they choose. Here's how to boost engagement: t.co/KPtUgrlj | 12 years 5 weeks ago |
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caletha_style |
Schooled on drag queen history and artistry tonight #werq | 12 years 5 weeks ago |
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caletha_style |
“@FernMallis: OMG!! @xoBetseyJohnson is a triiip! #foreveryoung http://t.co/3oKl4GBa” #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
That's a wrap. Thanks @xoBetseyJohnson @FernMallis @92Y #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
She says she's not into technology. [My aside: Hm, that explains the handwritten note she faxed me years ago] #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Advice for designers: just keep on kicking ass. You need luck and a little talent but just keep kicking ass #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
On designers she likes: McQueen, Westwood, Gaultier. #Betsey92Y | 12 years 5 weeks ago |
More Info
