Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
On her grandkids: "I just wanted to live long enough for them to wear these vintage dresses I had. Well, they hate vintage" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"I think it's a comedy [she said about her realty show]" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Got bids from 5 reality shows in 4 days for her reality show. Starts airing in early April on Style #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"I started out saying I'd never make a dress more expensive than a flight to Mexico. And I still like inexpensive clothes" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"Things are so different now. I feel like I could make the Betsey version of Valentino's [movie] The Last Emperor" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
Betsey is now creative director of the new brand under Steve Madden, who she calls "Stevie Wonder" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"I always knew my fan was my girlfriend. Through them I realized I'd achieved something special." #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"My fans got me through that horrible period [at the end]. I realized it couldn't last—though it was 35 years." #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"We built our business like a family biz. All of a sudden there [were bad apples — (with equity owners)]" #Betsey92Y | 12 years 5 weeks ago |
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caletha_style |
"Equity ppl buy you but then the interest on the loan... You have to pay it back. We had to pay $6 mill a year in interest" #Betsey92Y | 12 years 5 weeks ago |
More Info
