Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
|
n/a • New York, New York 10001
|
||||||
|
||||||
|
|
||||||
Latest Buzz
Tweets
 caletha_style |
At Alley Cat: "I learned my first week: I'm free if I sold. Designers have to learn that." #Betsey92Y | 12 years 5 weeks ago |
|
caletha_style |
The Chelsea Hotel days: "Max's was a collaboration place for the nutcases" like Andy Warhol and Debbie Harry #Betsey92Y | 12 years 5 weeks ago |
|
caletha_style |
"Our designs were abt what will you were in the year 2000 when you're flying to diff planets. The colors were neon and metallic" #Betsey92Y | 12 years 5 weeks ago |
|
caletha_style |
Designing for Paraphernalia "LA loved us. [In DC] girls were frightened at what we were doing. They wouldn't come into the store" #Betsey92Y | 12 years 5 weeks ago |
|
caletha_style |
"I never connected with couture. I always connected with primal lines, almost kindergarten [look]" #Betsey92Y | 12 years 5 weeks ago |
|
caletha_style |
Betsey made her first garment at 4—an apron with Scottie dogs #Betsey92y | 12 years 5 weeks ago |
|
caletha_style |
This blurry image is Betsey Johnson in signature pink #Betsey92y t.co/NQvQOskn | 12 years 5 weeks ago |
|
caletha_style |
Betsey enters as only she can—with a cartwheel #Betsey92y | 12 years 5 weeks ago |
|
caletha_style |
Tweeting about tonight's 92Y discussion between Fern Mallis and Betsey Johnson with #Betsey92Y now | 12 years 5 weeks ago |
|
caletha_style |
Ready to listen to @xoBetseyJohnson and @FernMallis @92Y. Follow my tweets at #Betsey92y | 12 years 5 weeks ago |
More Info
