Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
As a manufacturer, you want things to sell and you want that reorder. How can you facilitate that? fixturing is one way... #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@TheGiggleGuy Or fun facts like Snapple caps? #kidsbiz |
13 years 22 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
@CuteBeltz Oh, I thought you stormed off! LOL #kidsbiz |
13 years 22 weeks ago » In reply to CuteBeltz |
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caletha_style |
RE Garanimal tags, that's thought I had using QR codes or Mircosoft Tag. Lead to a link that shows the coordinating pieces #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@TheGiggleGuy Cross-selling hangtags like Garanimals??? #kidsbiz |
13 years 22 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
what about providing photos of merchandising solutions for small spaces—hanging vs on cashwraps, etc? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Do you need to supply fixtures? Think of the Zutano Wonder Boxes or Daily Tea's similar set up. They signal retailers to reorder! #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Q4 Think about your hangtags, signage, etc what are some potential ways you could help your collection retail better? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Got to be careful though. People sometimes say one thing and do another based on how they'd like to see themselves vs reality #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
i've done focus groups. they're good sometime they just confirm what you already know which may be enough info to move forward #kidsbiz | 13 years 22 weeks ago |
More Info
