Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
I like being 'mystery shopper' no matter what type of store i'm in. I notice everything from service to merchandising #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
You have to look at how products are shown most often—by collection, size, trend, etc. Then figure out how yours will stand up #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@Cmsmkidsfashion Different bodies is good but gotta keep in mind hanger appeal. Not every style has it #kidsbiz |
13 years 22 weeks ago » In reply to Cmsmkidsfashion |
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caletha_style |
@TheGiggleGuy A1 I like how CrewCuts does it. Kinda like Anthropologie in that there are vignettes. Forces you to discover #kidsbiz |
13 years 22 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
First thing to note is the retailer is not necessarily going to show your product they way you'd like #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Q1 When was the last time you shopped with an eye to improving your collection? & what did you learn? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@aftaschool Yes #kidsbiz |
13 years 22 weeks ago » In reply to aftaschool |
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caletha_style |
@Cmsmkidsfashion we're starting at 9. Search for #kidsbiz |
13 years 22 weeks ago » In reply to Cmsmkidsfashion |
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caletha_style |
1 hour till the children's industry chat on giving your line a little retail therapy. Join us! #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@babiators Nice to meet you too. Hope you had a great show. |
13 years 22 weeks ago » In reply to babiators |
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