Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
I wonder how many brands really envision their product on display in a real world scenario @aftaschool #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
OMG I'm always disappointed when reps don't know their stores! I know they can't be everywhere but SMH, @TheGiggleGuy #kidsbiz |
13 years 22 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
that's why the categories could be working for online retailers, @aftaschool #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@aftaschool Common wisdom is that people shop online differently. Mainly hunting for something specific not browsing #kidsbiz |
13 years 22 weeks ago » In reply to aftaschool |
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caletha_style |
Being able to offer sales support of some type is one reason why its important for u to be in the stores. U have to know what works #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
How man of you (like @cutebeltz) have retailers inquiring about sales/mercahndising tactics? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
What did you say?—> A1. I actually had a retailer ask me how to display & sales increased. #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Q2 Retailers, how can manufacturers help their products sell? Thru Packaging? Providing sales training? With signage? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
@TheGiggleGuy @cmsmkidsfashion collections are imp but not all stores by that way & as it sells the line is broken up on the floor #kidsbiz |
13 years 22 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
Hanger appeal is important! People won't buy anything that looks messy on the hanger. Something to keep in mind when designing #kidsbiz | 13 years 22 weeks ago |
More Info
