Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
baby showers are a great view into the cosnumer mind (gift givers at least) mom may not use it but there are gifts ppl like to give #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
getting out of your bubble: think like you're the consumer and on a budget. Where's that money likely to go? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
focus groups are a good idea for getting out of your bubble just make sure it's not a group of your besties/amen choir! #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Inappropriate packaging: hard plastic packaging that makes the product inside look cheap. #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Capes? Talk about no hanger appeal LOL #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
Capes are example of our designers are only following trends and not thinking about retail/the customer @Cmsmkidsfashion #kidsbiz |
13 years 22 weeks ago » In reply to Cmsmkidsfashion |
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caletha_style |
any retailers who can chime in? any reps or manufacturers that do a good job of offering you sales support? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
I sometimes see packaging that is wildly inappropriate. The product will be damaged or torn, etc in no time on the sales floor #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
How many of you wholesalers consider how your product will fit in/stand out in a real retail environment? #kidsbiz | 13 years 22 weeks ago |
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caletha_style |
that was the point i was making in the story—clearly some brands never shop the competition or pricture their products side by side #kidsbiz | 13 years 22 weeks ago |
More Info
