Caletha Crawford
Main Profile

Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
n/a • New York, New York 10001
|
||||||
|
||||||
Latest Buzz
Even More Buzz…
- Flutter Sales Membership ContestOctober 16th, 2015
- Lil Trunks' Spring/Summer '16 Debut Collection Brings Happiness to LifeJuly 21st, 2015
- Kissy Kissy's Spring/Summer '16 Collection Inspires Fun in the SunJune 30th, 2015
- Limeapple Sport Stretches Into Seamless Activewear For Fall/Winter 2015February 9th, 2015
- Limeapple Boutique's Fall/Winter 2015 Collection is Ripe for ExpansionJanuary 27th, 2015
- Kissy Kissy's Fall/Winter '15 Collection Celebrates VarietyJanuary 23rd, 2015
- Kissy Kissy Launches Kissy Cares with its “Share the Love” CampaignSeptember 25th, 2014
- New and Classic Brands at ENK Children's ClubSeptember 10th, 2014
- Burnish Your Brand by Polishing Up Customer ServiceSeptember 9th, 2014
- Going Hollywood with Your Wholesale Distribution StrategyMay 20th, 2014
Tweets
![]() caletha_style |
“@maya_tony: But the general perception is that magazines are there to sell ads, not knowledge #kidsbiz” but if they want your money... | 13 years 25 weeks ago |
![]() caletha_style |
Q6 (final Q) what are some of your best trade show tactics for getting (press & retailer) traffic to your booth? #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
So, who's going to the @ABCKidsEXPO? #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
@maya_tony trade mag editors or sales people with some years in the biz should have some expertise. Certainly more than a newbie #kidsbiz |
13 years 25 weeks ago » In reply to maya_tony |
![]() caletha_style |
People have told me stuff in passing that they assume I know. Not! I research the heck out of the topic later though #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
Even someone in biz 1 year ahead of you could have great advice or a tip to follow up on.Pick a non competitor and chat them up #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
I go to a show ready to learn but maybe that's the journalist in me #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
I asked this Q about shows next because that's such a great place to network and learn! How many of you do that??? #kidshow | 13 years 25 weeks ago |
![]() caletha_style |
Q5. After sales (for exhibitors) & buying (for retailers) what are some the most beneficial parts of going to a trade show? #kidsbiz | 13 years 25 weeks ago |
![]() caletha_style |
Not everyone will be willing to help you and/or they may charge you but you should ask. #kidsbiz | 13 years 25 weeks ago |