Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@CuteBeltz: Most of us, start it on a gut feeling. Not much research goes into it. #kidsbiz <—I know and it makes me sad for you |
13 years 25 weeks ago » In reply to CuteBeltz |
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caletha_style |
@MySorenLorensen: it's intimidating to approach idustry profs, and there's no roadmap. #kidsbiz <—Agreed but what is there to lose? |
13 years 25 weeks ago » In reply to MySorenLorensen |
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caletha_style |
Vetting consultants (PR, biz, whatever): check references, go w/ your gut, start with a manageable project & evaluate them on that #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
Q4 @CuteBeltz: So what should my expectations b from a GREAT consultant? #kidsbiz <—great references, clear goals w/ accountability built in | 13 years 25 weeks ago |
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caletha_style |
@ChicDiaperBtque: how to master the trick?...#kidsbiz <—network! Meet the right ppl, read the trades, seek help sooner not later |
13 years 25 weeks ago » In reply to ChicDiaperBtque |
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caletha_style |
@CuteBeltz: @caletha_style Social media is so time consuming, I need to hire someone for it! #kidsbiz <— you and so many others! |
13 years 25 weeks ago » In reply to CuteBeltz |
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caletha_style |
Q4 The trick is to get up to speed as quickly as possible #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
Q4 There are some very basic "truths" about any industry that you wouldn't know if you weren't a veteran... #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
Q4 What industry info do you wish you'd known when you were starting? Is there 1 thing that would have put you ahead of the game? #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
RE @TorlyKid yes, advertising is based on the number of impressions. Social media is advertising if you choose to use it that way #kidsbiz | 13 years 25 weeks ago |
More Info
