Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Q2 Delegating is hard. Managing is time consuming. Nothing is a magic bullet #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
Q2 @ChicDiaperBtque How as not getting help/PR impacted your biz? #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
And given the effort it will take, they want to wait for a sure thing, which unfortunately rarely happens #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
Often I know vendors hear a chorus of opinions from reps, retailers, consumers.. it can be hard to know what to do if anything #kidsbiz | 13 years 26 weeks ago |
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Q1b. How much of your decision for a new product/direction is based on retailers'/consumers' requests? #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
Most of the time new directions/products mean research, searching for sourcing, contacts, developing pricing, etc. It's a lot #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
@CuteBeltz But how did you have the time to think up the product and produce it with everything else you had going on? #kidsbiz |
13 years 26 weeks ago » In reply to CuteBeltz |
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caletha_style |
My mom is starting a biz (not kids--she did that already) & I try to get her to understand that her time is the most valuable thing #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
I try to be ruthless when it comes to the new tasks I'll take on. They have to pay, teach me something new or give me exposure #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
The hardest this is trying to figure out how to allocate scarce resources. Which for most of us includes time and money! #kidsbiz | 13 years 26 weeks ago |
More Info
