Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@TorlyKid: @caletha_style - well they r related, right? I believe in "10 touches" <—Explain! #kidsbiz |
13 years 25 weeks ago » In reply to TorlyKid |
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caletha_style |
Like anything else, social media can be a time suck but it can be beneficial. I met most of you all here! #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
@CuteBeltz Dept stored. Big fish. Big risk if you're not ready #kidsbiz |
13 years 25 weeks ago » In reply to CuteBeltz |
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caletha_style |
“@CuteBeltz: @caletha_style Best decision, hmmmm. To start my business, now, trying to get to the next level(dept. stores).” #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
Oops. sparkly headband just went flying #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
For instance, In class, I always discuss the option of growing fast with financial backing or slow w/o it. Backing = responsibility #kidsbiz | 13 years 25 weeks ago |
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caletha_style |
@TorlyKid: @caletha_style - I find it's a very slow process but worth investing the time #kidsbiz <— RE social media: in sales, visibility? |
13 years 25 weeks ago » In reply to TorlyKid |
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caletha_style |
Q2 @ChicDiaperBtque PR takes time and a plan with definite goals #kidsbiz |
13 years 25 weeks ago » In reply to ChicDiaperBtque |
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caletha_style |
@TorlyKid We haven't but if you have a success story, I'm sure everyone would love to hear it #kidsbiz |
13 years 25 weeks ago » In reply to TorlyKid |
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caletha_style |
Q3. What have been some of the best decisions you've made (whether it was to restrict the rate of your growth or accelerating it)? #kidsbiz | 13 years 25 weeks ago |
More Info
